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Find out how web push notifications work and discover their marketing potential

Retargeting strategies in the cookieless reality
Retargeting strategies in the cookieless reality

When in January 2020 Chrome announced its path towards making 3rd party cookies obsolete, the whole marketing industry trembled. Marketers have to look for alternatives that will enable them to reach customers without using 3rd party cookies.

2021-12-274 min
The subscription ecommerce model
The e-commerce subscription model – everything you have to know

The whole retail industry has been looking for ways to retain customers from the very beginning. One of the ways to achieve this is the subscription model. What do you need to know about it? What are the benefits of the e-commerce subscription model?

2021-12-145 min
Marketing communication trends of 2022
Top 8 marketing communication trends in 2022

Global marketing is rapidly changing, especially after the outbreak of the covid-19 pandemic. What can you expect in marketing communication in the coming year? And what should you include in your marketing strategy?

2021-12-095 min
The FOMO effect in marketing

FOMO has been a major buzzword in the social media world for some time now, but it actually refers to an old and proven psychological scheme. Let’s find out how FOMO works in marketing.

2021-11-306 min
headless-commerce-the-future-of-customization
Headless commerce: the future of customization

Headless commerce is a new major trend that is all about making the way your store works and looks fully customizable, and adapted to new sales channels like smartwatches and IoT.

2021-11-164 min
CTA in web push notification
How to increase web push CTR by optimizing CTA?

It’s a commonly known fact that adding and optimizing CTA in your marketing materials increases the CTR index. When it comes to web push, it’s the same story.

2021-10-283 min

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