Find out how web push notifications work and discover their marketing potential

checkouts in ecommerce, increase conversion rate
Why do 68.8% of checkouts fail and how can you increase the conversion rate?

Cart abandonment is a severe problem in almost every sector of the global e-commerce industry. If you want to lower the number of aborted checkouts, you have to devise an effective strategy and avoid common mistakes.

2021-09-075 min
What is m-commerce and what are the sales opportunities it creates?

By the end of 2021, the share of mobile commerce in all e-commerce will rise to 72,9%. Such rapid growth brings new opportunities and challenges for online retailers: m-shoppers have a shorter decision process but also a higher abandoned cart rate.

2021-08-057 min
stellar customer experience in ecommerce
How to deliver stellar customer experience in e-commerce in 2021?

If you have an eCommerce store and you’re wondering how to get more sales, one of the best ways to do so is by providing a great customer experience. Here are some things you should pay attention to if you want to delight your customers.

2021-06-145 min
Google I/O 2021 recap: new on the web

Google I/O 2021 conference covered key updates of Google's products including Android, Wear OS, Google Health, Project Starline and web. Have a look at the main updates on the web that would be especially useful for developers and SEO specialists.

2021-05-275 min
Google I/O 2021 recap: main announcements

New updates to the existing products of Google as well as “soon to be available” software and tools were announced during the developer conference Google I/O.

2021-05-2611 min
Web push in practice: Essential Nutrition

Essential Nutrition, manufacture of functional nutrition, shared own experience of the usage of web push notifications: what problems web push helps to solve, how long it took to see the first results and on which KPIs it has an influence.

2021-05-102 min

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