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The financial industry is one of the most dynamically growing market segments. And marketing tries to keep up with this crazy pace and encourage customers to use these new solutions and technologies.

Getting more subscribers is just the first step, though. If you really want to thrive online and not just for a month or two but for several years, you have to make sure that your subscribers stay engaged.

Publishing industry is mostly digitized. For example, The New York Times, in 2020, lost 7.4% of its print subscribers, while its digital edition got 1.66 million new subscribers. Now, it's very important for publishers to attract an online audience.

The average omnichannel customer purchases 70% more often than an offline-only shopper and reports spending more than $2,000 on apparel each year. In this article, we'll see how fashion e-commerce uses omnichannel to create great customer experience.

Brands more and more frequently tell stories to show their legacy, explain their point of view, and create more meaningful and deep relations with customers. One of the sectors that use this technique particularly willingly is fashion.

In 2020, digital publishers saw an increase in the number of readers, their engagement and even online subscriptions (16% growth according to Zuora). In the article we'll show how to maintain the high growth and return rates of digital subscribers.