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January is still good for making plans concerning your marketing activities in 2023 and beyond. Have you considered adding push notifications to the mix?

Adding mobile push to your application can extend the range of options and opportunities you can benefit from when offering a mobile app.

Web push is an effective form of communication with your customers. With the growing popularity of this channel, there is always a risk that cybercriminals will try to use push notifications.

Segmentation was created to facilitate the creation of groups of subscribers for targeted web push campaigns.

In marketing, space is of the essence. When you’re writing ads, push notifications, slogans or other short forms of copy, every word and every comma matter. Here are a few tips that will help you write effective copy.

Even the best-designed campaigns sometimes fail to reach their subscribers. There are many reasons why push notifications do not reach their recipients. In this article we have collected the most common reasons for this.