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Just in 2018 there were 2,400 applications ready to be installed from the Shopify app store. Sounds like a lot, right? That's why we’re highlighting two brand-new and seven old-school Shopify apps you need to install in 2019.

PushPushGo has joined Shopify App Store to help merchants to deal with such problems as abandoned carts and low return rate. Web push notification is a less known solution that has proven to be effective. Learn how to use web push for Shopify store

Upselling presents a good opportunity to boost your revenue and ROI by earning more income from existing customers. For e-commerce, it means attracting a customer with a cheaper option to purchase a premium product & increase the cart value.

Cross-selling can be defined as persuading customers to buy an additional product alongside their primary purchase. So if you are not using cross-selling campaigns in your store then you are missing out on the chance to make easier sales.

Conversion Rate Optimization consists of maximizing the chances for the visitor to perform a given action. Check out practical advice that can help you increase conversion easier.

Video marketing - why companies need it? This question comes in mind of many people. According to a report, an average business publishes around 18 videos each month, 85% of businesses produce...