Promo-codes in the travel industry

1. Problem overview

For 77% of families the best “value/price for our budget” proposition is the most important factor while making a decision to book a vacation. 83% of consumers said that having a coupon with a promotion has affected their shopping behavior. And 48% are more likely to make a purchase sooner if they have a discount.

Customers are always looking for the best deal. That’s why promo-codes sent at the right moment to the right person may ensure that the next trip or ticket customer will book on your site.

2. Goals

  • build trusted relationships with customers to boost their loyalty
  • provide better customer experience
  • increase revenue generated by the repeated customers

3. Web push automation for sending promo-codes

Web push platforms can track the behavior and actions of the subscriber on your web page, namely:

  • date of the last booking
  • number of days that have passed since the booking was made
  • value of made reservation
  • type of ordered services

You can configure web push automation scenarios in different ways, for example, you can award those customers that have already made a booking on your site and encourage them to use your services next time they travel by sending a discount code.

4. Handy Advice

Send your promotional codes as soon as the client makes a reservation. If you see that the subscriber is undecided—he often goes to the site, reviews many offers, but does not make a reservation—you can encourage him by sending a discount code the next time he enters the website. You can also remind him about it after one or two weeks.

5. Why web push notifications?

Web push notifications are a new and highly effective tool thanks to which you can deliver promo-codes directly to user desktops no matter what site the subscriber is currently browsing. As a result, your message is not lost in a crowded mailbox, which leads to higher CTR and sales.

An average CTR for web push automation campaigns that send promo-codes is 12.5%.

6. Benefit from our experience

Find out why 95% of customers stay with us.

Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal. 

Using the experience of working with brands such as TUI, Travelist or l’tur, we will help you to prepare and implement effective solutions to encourage travelers to book on your website and increase your online sales, completely free of charge.

-> Test PushPushGo on your own completely free of charge up to 500 subscribers

-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company:

+48 12 312 5213 

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