Retargeting in ecommerce

1. Problem overview

87% of online shoppers do prior research before actually completing a purchase. Moreover, 96% of your website visitors are not ready to buy. This represents huge sales potential and it’s a pity to waste it. That’s why many online retailers are trying to speed up the decision-making process and make customers shop on their website. 

2. Goals

  • increase sales by reminding customers about items they were interested in
  • reconnect with potential buyers by making personalized offers according to their interests

3. Web push automation and retargeting

When sending retargeting campaigns, web push platforms are able to monitor:

  • visited product categories
  • visited product categories in the last X days
  • date of the last visits
  • number of visits during the last X days

The next time a customer comes back to your site, based on the collected information, the system sends an automatic web push notification with an attractive offer that directs, for example, to the last seen category of products.

4. Handy Advice

XML integration is highly recommended for this scenario. As a result, web push platforms can download product data automatically (photo, inventory, price, short name). Thanks to the additional information displayed in the notification, you are able to target your customers better and more precisely.

5. Why web push notifications?

Web push technology is a new and highly effective tool that enables brands to deliver notifications directly to user desktops. Thanks to web push automation you are able to track user behavior on the site, send highly personalized web push notifications with products they were interested in and, consequently, increase sales. 

The CTR for retargeting web push campaigns is 12.7%.

6. Benefit from our experience

Find out why 95% of customers stay with us.

Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal. 

Using the experience of working with brands such as Pandora, MediaMarkt or Etam, we will help you to prepare and implement effective solutions to encourage customers for their next purchases and increase your online sales, completely free of charge.

-> Test PushPushGo on your own completely free of charge up to 500 subscribers

-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company:

+48 12 312 5213

Here are a few examples of web push notifications that you can send to the subscribers as soon as they enter a site.

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