Users retention in the publishing industry

1. Problem

According to Blogging Wizard, about 75% of readers do not return to a given website ever again. The latest statistics published by DMA are not very optimistic either. They show that 47% of newsletter subscribers forget that they have subscribed to it and 53% of them think that the emails they receive are not of interest to them.

Maintaining interest in your content and achieving a high return rate to your website is becoming a growing challenge for marketers. It often requires new tools, as in the case of the Sport.pl website, which completely gave up newsletters in favor of web push notifications.

Fortunately, according to a study conducted by PushPushGo in 2018, content publishers are the second most effective group of clients using web push notifications, after ecommerce.

2. The goals of web push notifications when increasing the return to your site:

  • attracting subscriber attention with the help of relevant content and getting them back to the site
  • increasing the chance of buying a paid subscription

3. Web push automation for increasing website retention for content recipients

From the moment a given reader subscribes to your notifications, the web push platform can track their behavior on the site.

This also applies to data related to:

  • the date of subscribers’ last visit to the website
  • the amount of time that has elapsed since the last visit
  • frequently visited categories of content and url addresses

Based on the appropriate conditions, you can send previously prepared automatic web push notifications, for example, when the recipient has not visited your website for a certain amount of time.

4. Good practices

Remember that the highest results are obtained by notifications sent based on previous subscriber interests. They have a 7% higher CTR.

Thanks to the data they’re based on, notifications will automatically direct your inactive recipients to the content categories that have the greatest chance of being of interest to them.

Depending on the specifics of the information you publish, you can set reminders after a day, week or month of absence.

Also see examples of notifications sent by our clients to increase return rates to a site:

5. Why web push notifications?

Web push notifications are a new and very effective tool for generating traffic and identifying the interests of content recipients.

The CTR for web push campaigns aimed at increasing return rates is 13.8%.

6. Take advantage of our experience

Check why 95% of our clients stay with in the long term.

Regardless of whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal.

Thanks to experience in working with brands like Sport.pl, Interia, Wirtualna Polska, Kurir.rs or Dnevnik.si, we will help you prepare and implement effective solutions aimed at increasing your website's return or paid subscriptions.

-> Test PushPushGo on your own completely free up to 500 subscribers

-> Contact us to transfer your subscriber base or order a dedicated web push strategy for your company:

support@pushpushgo.com

+48 12 312 5213

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