Users retention in the travel industry

1. Problem

According to SaleCycle, 39% of travelers do not buy anything on a website they’re visiting for the first time. Usually, they are just checking various offers from different companies to find the best price. For example, 51% of US. travelers will do about one week of research, once they’ve decided on a trip.

Along with this, competition in the travel market is growing every year. As a result, it is getting important for travel companies to build relationships with their customers and make them regularly come back to its site.

2. Goals

  • increase customer retention rate
  • improve customer experience
  • increase revenue generated by repeated customers

3. Web push automation and customer retention rate

In order for the web push platform to send a notification, it needs to first collect data regarding subscriber behavior such as:

  • date of the last visit
  • number of days after the last visit
  • categories / subcategories / offers the user was checking

For example, if a subscriber checked trips to Italy, left your website and didn’t return for some period of time, the system can send him a notification directing him to the section of the site with the most attractive trips to Italy.

4. Handy Advice

The most effective way to bring subscribers back to your site is to send First and Last Minute offers. Such offers attract attention and encourage customers to return to the site. 

Also, it is good to show subscribers how much they can save with your offer or to add the exact price in your message if it looks interesting to your target audience.

Here are a few more ideas for messages you can send to your subscribers to bring them back to your website.

5. Why web push notifications?

Web push technology is a new and highly effective tool that enables brands to deliver notifications directly to user desktops, easily grab their attention and, consequently, bring them back to your website.

The average CTR for web push campaigns that save abandoned shopping cart is 10.4%.

6. Benefit from our experience

Find out why 95% of customers stay with us.

Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal. 

Using the experience of working with brands like TUI, Travelist or l’tur, we will help you to prepare and implement effective solutions to encourage travelers to book on your website and increase your online sales, completely free of charge.

-> Test PushPushGo on your own completely free of charge up to 500 subscribers

-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company:

+48 12 312 5213 

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