Promotion of mobile app using web push automation

InPost case study - promotion of the mobile app

💼Who is the client?

It is a Polish courier company that has created a network of Paczkomatsi.e. self-service parcel delivery and collection points, operating 24/7.

InPost currently has more than 14 000 devices throughout the country. InPost parcel machines are also present abroad - in Great Britain, Italy and Austria.

In 2019 the company launched an innovative mobile application InPost Mobile with the function of remote opening of boxes in the parcel lockers.

The application won first place (Main Prize) in the prestigious Mobile Trends Awards 2019.

Start of cooperation with PushPushGo: January 2019

PUSH STATS (H1 2020)

  • Clicks: >1M
  • Reach Audience: 30M

📋Assumptions

InPost has a mobile application for sending, receiving and tracking shipments. The App enables remote opening of lockers in Paczkomats.

🤯Challenge

Encouraging people to install the mobile application on their phones. Promotion of the app in Google Play and App Store.

💡Solution

Reaching as many recipients as possible, especially mobile subscribers who visit the site through the web, instead of using a mobile application with the information to do so.

🔔Campaign 1

Title: Rate InPost Mobile App

Content: Do you use InPost Mobile📱? Share your opinion!

  • Audience reach: 87% of subscribers
  • CTR: 20,61%

🔔Campaign 2

Title: Download InPost Mobile

Content: Download InPost Mobile and keep all your shipments at hand!

  • Audience reach: 75% of subscribers
  • CTR: 8,70%

"In terms of reach audience, web push notifications are basically unbeatable"

- Paweł Halicki, Senior SEO Specialist, InPost

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