Renata Okrajni asks our guest about IAB and the Slovenian market, lessons learned after the Covid pandemic, and much more.

Doing business on a small market as Slovenia can have its' peculiarities. Zoran Savin from IAB Slovenija shared with us his observations.

IAB Slovenia digital trends

Check out our interview to learn more about the Slovenian market:

  • How were Slovenian businesses affected by COVID pandemic? Which sectors, apart from e-commerce, thrived during the last years?
  • How the customers’ expectations changed as a result of the lockdown?
  • Which events and processes should companies in Slovenia be also on the lookout for in the coming years?
  • How much is the Slovenian market impacted by the global events?
  • How will the model of doing business in Slovenia change in the future?
Renata Okrajni

Renata Okrajni

Operations Manager @ pushpushgo

Operations Manager at PushPushGo, she has been involved in the new technology market for four years. She is interested in the event industry, where she has experience as an organizer. Privately a mother of two little children and a fan of bicycle touring.

Zoran Savin

Zoran Savin

Director @ IAB Slovenija

Creative leader, strategist and creative thinker with 25 years’ experience in various executive roles (CEO, MD, Media buying, creative director and more). He has exceptional expertise in devising digital products. He operated the first Mladina website, was the creative director at interactive ad agencies and, director of (group buying), (job portal) and (classified ads). Today, he is the director of IAB Slovenija and consultant at

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