Publishing industry

Users retention in the publishing industry

Last updated - December 20, 2023

1. Problem

According to Blogging Wizard, about 75% of readers do not return to a given website ever again. The latest statistics published by DMA are not very optimistic either. They show that 47% of newsletter subscribers forget that they have subscribed to it and 53% of them think that the emails they receive are not of interest to them.

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