Everyone’s on the lookout for spam and we've learned to ignore ads, filter out unwanted messages, and close all pop-up windows.
Our attention span is eight seconds, which puts us just behind goldfish. This isn’t surprising since the average internet user processes about 34 GB of data every day.
Web push notifications are permission marketing. This means that in order to receive them, the recipient must give explicit consent—otherwise it is technologically impossible. So there can be no unwanted messages with web push.
Notifications also fit the way modern Internet users operate. They appear on the screen regardless of which page you are currently browsing, and the only action you can take is to click or close the notification.
Their small size and small character limit make it easy for users to interact with them and persuade them to act.