How to balance personalized experiences and effective monetization in publishing

October 20, 2022 3 PM CEST 56 min

About this event

Are you in the digital publishing industry? Are you looking for new ways to improve reader engagement and increase revenue?

During our workshop, you will learn: 

  • 🚀 Yieldbird's most successful ads monetization strategies based on hundreds of optimized websites.

  • 💯 Why web core vitals are important for publishers and what are the most common publishers' mistakes that hurt core web vitals & user experience and how to avoid them?

  • 📉 How poor programmatic set up can affect your core web vitals?

  • 💖 How digital publishers can personalize the user experience (with market examples)?

  • 💎 How you can use push notifications to drive engagement and revenue?

  • 📈 What push notification strategies are effective the most for digital news portals?

  • 💰 How to generate additional revenue from programmatic mobile ads?

This workshop is tailored for:

  • marketing and ad specialists,

  • revenue & monetization experts,

  • operation managers and technical specialists...

  • and everyone else involved with the digital publishing industry.

Speakers:

speakers webinar for digital publishers
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About organizers

Yieldbird is helping Publishers grow their programmatic business with 5 Proprietary Products all aimed at optimizing Publishers’ efficiency and profitability.

As a leading provider of yield-optimization products and services, Yieldbird helps more than 300 publishers worldwide manage ads and optimize revenue from programmatic advertising.

Member of the IAB Europe, INMA, and one of the biggest Google Certified Publishing Partners in the world.

PushPushGo is a platform for sending web and mobile push notifications to desktop and mobile devices. Users can use advanced targeting features and simple automation scenarios to personalize communications with subscribers. Simple and clear tools allow you to create catchy, attention-grabbing notifications that will turn visitors into loyal customers. The platform is used by e-commerce companies as well as news portals, travel agencies, financial institutions or telecom service providers.

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