Keep in touch with app users and decrease churn rate
Incorporating mobile push notifications is essential for any mobile app.
"The development of native app push capabilities indicates that it will be a valuable communication tool in the coming years. Through push notifications, we have the opportunity to communicate with users and build engagement within the application. Additionally, as a marketing tool, push notifications contribute to tightening the sales funnel. By expanding app push with marketing automation scenarios, we have access to a personalized array of possibilities. However, it is important to remember that, like any communication channel, attention should be given to additional factors such as differences between mobile devices and software system settings. Already at the stage of designing the application, we were aware that the implementation of mobile push was a key aspect, so we invited PushPushGo to work with us."
Jonasz GajewskiDigital & Mobile Lead Architect @ OTCF S.A.
PushPushGo gives you
High bandwidth
your push notifications will reach the users instantly
Combining web and mobile push senders in one tool
save time and effort by managing web and mobile communication in PushPushGo
A lot of personalization options
convert your subscribers to customers with tailored messages
Web push notifications quickly became an important element of our online marketing strategy, thanks to high the ROI. Quick implementation enabled help from the PushPushGo team, which efficiently answered all our questions and helped to create a dedicated strategy for activities in our web push channel.
Mariusz ZacharskiBusiness Analyst @ TUI
PushPushGo is great. Right from the start it became a very important tool to increase traffic to our discussion forum. Pushes are easy and fun to make and get significant results, so we do them daily. The PushPushGo team is very helpful and happily share ideas to get the best out of the service.
Suomi24 (City Digital Group)
We have been using PPG for over two years and have received good results with push messaging both in mobile and desktop environments. The service was easy to implement and technical problems are rare and usually dealt with quickly. PPG is an integral part of our owned & operated content distribution network, and the users we acquire through push messages have shown to be more loyal and eager to make purchases than many other channels.
Eero LaitilaSenior Brand Manager @ SEISKA.FI
To try PushPushGo in the overall strategy of the Interia Group, I was convinced by the very good results that we achieved at the test stage on Pomponik.pl. The implementation process itself, despite our high security requirements, was very short. We could count on PushPushGo team all the time because of the substantive support from them.
Karolina LeputaSenior Brand Manager @ Interia
Thanks to our cooperation with PushPushGo we managed to create a new, effective communication channel with Lubimyczytac.pl users. The basis of this communication is a very good messaging system that offers a wide range of possibilities in the creation of web push campaigns and implementation of sending strategies. It is complemented by great cooperation with the PushPushGo team, whose commitment and approach to problems translates into a very good quality of collaboration.
Mateusz TobiczykBussiness Development Director @ Lubimyczytać.pl
I definitely recommend it. I have been using PushPushGo for several months and I am surprised by its efficiency and ease of use. The number of abandoned carts has already dropped after the first few months.
Tomasz KempkaAccount Manager @ Triverna
For several months PushPushGo has been providing us with effective access to users, and it is easy to use.
This transparent and easy-to-use tool and its marketing automation module gives us new opportunities to analyze data and reach our users. I recommend working with the PushPushGo team in digital activities.
Kamil KopkaCEO @ Wedding.pl
PushPushGo is a useful tool that allows you to send mass campaigns in a quick and intuitive way. I particularly appreciate the proactive approach to the client. Our Account Manager, Przemysław Cymerkiewicz, himself came up with the initiative to implement a Marketing Automation campaign and supervised its implementation.
Wojciech Wenderskimagar.pl
We highly recommend PushPushGo as an excellent web push communication service partner. We have been cooperating with them since August 2022, and we can describe our experience as very positive. PushPushGo offers good platform functionality and makes exceptional contact with the customer service team. We are confident that recommending PushPushGo as a web push communication service provider will contribute to the success of other companies.
Just like with web push notifications, users must grant their consent to receive mobile push notifications from your app. Once they've subscribed, we can gather additional information about their interests to enhance the personalized user experience.
During the mobile push implementation phase, it's crucial to determine the specific data you intend to collect about your subscribers. Detailed segmentation can be accomplished by using app modules and beacons.
Send mass and targeted push campaigns
You can send campaign to all subscribers or send targeted campaigns to selected segments - this way, you will tailor the offer to specific interests.
Average CTR for mobile push notifications:
Android - 4.6% iOS - 3.4%
"Communication with the user is extremely important in the context of building engagement and maintaining a high number of active users. Push is an independent marketing communication channel, moreover, it is an engaging tool through which we provide users with information not only about current news, sales or promotions, but we also make use of marketing automation scenarios.”
Jonasz GajewskiDigital & Mobile Lead Architect @ OTCF S.A.
Automate your mobile push communication
Mobile push automation works great in the symbios with regular blast campaigns.
There are various types of automation scenarios that serve various needs:
Increase app retention
Increase conversion
Support current promotions
Boost engagement
Transactional communication
Enhance mobile push automation scenarios with product feed
What is the product feed used for?
Combining push with a product feed allows for expanding scenarios with new information about specific products into communication:
abandoned products in the cart
recently viewed offers
product status change: notify about availability (back in stock, last pieces) or let subscribers know when the product price changes
cross-sell
collecting reviews, etc.
After how much time did you start noticing the results of using mobile push, and which KPIs did it affect?
“In two words: right away! 😊 From the beginning, we made an effort to measure effectiveness and introduce modifications in this communication channel. With the dynamic growth of our user base, we are witnessing an increasing significance of mobile push notifications in the context of our application. They are undoubtedly interconnected vessels. This is mainly reflected in the number of visits generated within the app, which we observe directly after sending a push notification. Consistently, communication within the app requires attention, analysis, and testing in order to optimize our actions.”
Jonasz GajewskiDigital & Mobile Lead Architect @ OTCF S.A.
Start now to enjoy the benefits of mobile push notifications!Request a quote
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Who is mobile push for?
Push notifications are effective in any application, regardless of the industry.
If you want to build retention that may decrease over time after installation, push notifications are a good solution.
Easy integration - contact us to discuss details and establish cooperation.
Let's talk about push communication for your mobile app!
Mobile push notifications - Frequently Asked Questions
How mobile push notifications differ from web push?
Mobile push notifications are sent to mobile app users and require app installation, granting permissions during setup. They offer rich targeting and personalization options, benefitting from in-app data access and offline delivery capabilities. In contrast, web push notifications reach web users across devices and browsers, requiring website-level permission and relying on web data. Mobile push focuses on app users, while web push caters to a broader web audience
Is there a test period for mobile push notifications?
Yes, the trial period is available for 30 days from the implementation in the application.
What is the cost of mobile push?
Mobile push is available within Pro and Enterprise plans. Check our Pricing page for more details.
How can I test push notifications?
Register for our service to get a free trial period to build your subscriber base and start communication with them via web push.
How effective are web push notifications?
The basic metric for measuring push notifications’ effectiveness is click-through-rate (CTR) showing the percentage of of clicked messages. The CTR for mass campaigns is xxx, targeted: xxx, and automation: xxx. You can see our clients’ case studies to find out what those numbers mean in practice.
How web push differs from mobile push?
Web push notifications are sent by websites to PCs and mobile devices. Mobile push is sent by mobile applications.