Storytelling tips & tricks to create awesome product descriptions

May 28, 2019 11 AM CEST 47 min

About this event

You go to a restaurant and you order a soup. You picked this particular restaurant because you've read a raving review of the soup. Or a friend of yours recommended it. What made you buy? A story. Want to find out how to create awesome product descriptions? Check out this video recording from our webinar held by Paul Skah, author of three best-selling books, owner of MIDEA branding agency and Marketing Person of the Year!

During the presentation you will:

  • find out how to use stories to increase the perceived value of your products and services,

  • learn techniques like “natural snobbism” or “magical thinking”,

  • get some real-world examples of how you fell prey to those techniques,

  • learn the psychology behind stories that drive value (and price).

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About organizers

PushPushGo is a platform for sending web and mobile push notifications to desktop and mobile devices. Users can use advanced targeting features and simple automation scenarios to personalize communications with subscribers. Simple and clear tools allow you to create catchy, attention-grabbing notifications that will turn visitors into loyal customers. The platform is used by e-commerce companies as well as news portals, travel agencies, financial institutions or telecom service providers.

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