IAB Slovenia: post-pandemic lessons learned in a digital market

Doing business on a small market as Slovenia can have its' peculiarities. Zoran Savin from IAB Slovenija shared with us his observations.

Check out our interview to learn more about the Slovenian market:

  • How were Slovenian businesses affected by the COVID pandemic? Which sectors, apart from e-commerce, thrived during the last years?

  • How did the customers’ expectations change as a result of the lockdown?

  • Which events and processes should companies in Slovenia be also on the lookout for in the coming years?

  • How much is the Slovenian market impacted by the global events?

  • How will the model of doing business in Slovenia change in the future?


Zoran Savin


Creative leader, strategist and creative thinker with 25 years experience in various executive roles (CEO, MD, Media buying, creative director and more). He has exceptional expertise in devising digital products. He operated the first Mladina website, was the creative director at interactive ad agencies Sonce.net and Senca.net, director of Kolektiva.si (group buying), Mojedelo.com (job portal) and Bolha.com (classified ads). Today, he is the director of IAB Slovenija and a consultant at Digitall.si.

Renata Okrajni


Operations Manager at PushPushGo, she has been involved in the new technology market for four years. She is interested in the event industry, where she has experience as an organizer. Privately a mother of two little children and a fan of bicycle touring.

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