The publishing industry in the digital age
The digital age poses many challenges for the publishing industry but simultaneously provides it many opportunities to grow and expand.
Check out our new interview! This time we focused on the publishing industry. We've sat down with Inga Apiecionek from Ring Publishing to ask her about the tools, strategies, and opportunities useful to anyone in the business:
What challenges does the elimination of third-party cookies pose for digital publishers?
How can digital publishers engage younger readers more and get them to consume content from a particular site?
How can publishers personalize their readers' experiences?
How are audience preferences for content types changing? Which are currently most popular, and which will grow in importance?
What indicators should be analyzed when developing an information service?
How can digital publishers optimize and increase the profitability of their businesses?
What are the best sources to discover new market trends? What trends are worth following nowadays?
PRODUCT DIRECTOR @ RING PUBLISHING
I love to combine the world of complex technology with business and users who do not have such specialist knowledge in IT. I have been creating IT products in various areas for 15 years. What they have in common is the focus on solving user problems and on introducing innovations.
OPERATIONS MANAGER @ PUSHPUSHGO
Operations Manager at PushPushGo, she has been involved in the new technology market for four years. She is interested in the event industry, where she has experience as an organizer. Privately a mother of two little children and a fan of bicycle touring.