How to win more customers with referral marketing

83% of satisfied customers are willing to recommend products or services. Well thought out referral program can bring a lot of benefits for e-commerce store.

Referral marketing is one of the most effective and cost-efficient strategies to help grow your business. It has been proven that referred customers generate higher profit margins than other customers, have higher retention rates, and are more loyal to the brand. In this interview, Jamilya Ashyrbaeva from ReferralCandy introduces us to referral marketing.

Here are a few questions we discussed with Jamilya:

  • What is the difference between referral marketing and affiliate marketing?

  • What are the different types of referral programs?

  • How referral programs can help e-commerce businesses?

  • What are the key elements of a successful referral program?


Jamilya Ashyrbaeva


With an MBA in International Marketing, she has over 5 years of cross border work experience in the US, UK, Russia, Singapore and SEA regions. She is an expert in digital marketing in the e-commerce space, particularly Shopify.

Renata Okrajni


Operations Manager at PushPushGo, she has been involved in the new technology market for four years. She is interested in the event industry, where she has experience as an organizer. Privately a mother of two little children and a fan of bicycle touring.

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