Bookstore Virtualo.pl, the sister site of empik.com, has successfully utilized web push notifications for communication with subscribers for a long time. In our conversation with Monika Koniecko and Agnieszka Zienkowicz, we talk about the effectiveness of the technology, strategies for its implementation, and their experiences collaborating with PushPushGo.
Agnieszka Zienkowicz – Product Manager at Empik Go, responsible for the development of the application enabling reading eBooks and listening to audiobooks on mobile devices and e-readers.
Web push solutions have been operational on the Virtualo website for a while. The website implemented the PushPushGo tool in 2017.
"Their performance was very effective on the Virtualo.pl website, which is why we decided to implement it on empik.com as well," recalls Monika Koniecko (web push notifications from PushPushGo have been active on empik.com from August 2022 to April 2023).
"Beyond formalities and our corporate processes, the implementation of the functioning tool itself was very simple and fast. It posed no problems whatsoever. Then it was a matter of optimization, introducing appropriate labels, tagging for our users, but the fundamental implementation went smoothly," added Agnieszka Zienkowicz.
Despite the challenge of determining the exact effectiveness of a single tool in stores of such large scale with a vast number of variables, our interlocutors have observed positive aspects of using web push.
Monika Koniecko: "Notifications are a very effective tool for communicating with customers. We see that users react positively to them, visiting our website and making purchases."
The company successfully employs all e-marketing tools in its repertoire, creating comprehensive cross-channel experiences for users.
Agnieszka Zienkowicz: "Our users use multiple tools simultaneously, meaning we reach them through email and push notifications."
Virtualo uses mass web push campaigns to support promotional activities with discounted product prices. It has also implemented automation scenarios, including a welcome push, among others.
Monika Koniecko: "Very effective is the scenario, which in our case is called 'Customers are on the site now.' I noticed that when I placed an ad for newsletter signup with an additional discount, this push evidently caused an increase in signups."
Automation plays a significant role in push communication. As Koniecko explains: "We would like to automate as many actions as possible. We see that the effectiveness of scenarios is greater than manually sent pushes, so that's the direction we want to pursue."
How do our interlocutors assess the collaboration with PushPushGo?
Monika Koniecko: "Very well. This is evident from the fact that we implemented this tool on empik.com, our sister company."
Bookstore Virtualo.pl, a sister site of empik.com, has long successfully used web push. In our interview, we ask about the effectiveness of the technology, strategies for using it and impressions of working with PushPushGo.
We spoke with Dunja Nekić, an Assistant in the Brand and Marketing Communication Department at Iskon, a Croatian telecommunications company. Together with her colleagues, she is also in charge of push communication at Iskon.
Push notifications are the perfect solution for any publisher who wants to quickly inform about a plane crash, a controversial decision by a politician or new inflation figures, says Lukasz Sawala, Managing and Executive Online Editor at Radio ZET.