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"The development of native app push capabilities indicates that it will be a valuable communication tool in the coming years. Through push notifications, we have the opportunity to communicate with users and build engagement within the application. Additionally, as a marketing tool, push notifications contribute to tightening the sales funnel. By expanding app push with marketing automation scenarios, we have access to a personalized array of possibilities. However, it is important to remember that, like any communication channel, attention should be given to additional factors such as differences between mobile devices and software system settings.
Already at the stage of designing the application, we were aware that the implementation of mobile push was a key aspect, so we invited PushPushGo to work with us."
You can send campaign to all subscribers or send targeted campaigns to selected segments - this way, you will tailor the offer to specific interests.
“In two words: right away! 😊 From the beginning, we made an effort to measure effectiveness and introduce modifications in this communication channel. With the dynamic growth of our user base, we are witnessing an increasing significance of mobile push notifications in the context of our application. They are undoubtedly interconnected vessels. This is mainly reflected in the number of visits generated within the app, which we observe directly after sending a push notification. Consistently, communication within the app requires attention, analysis, and testing in order to optimize our actions.”
