Using push alert to send important announcements

InPost web push case study

💼Who is the client?

It is a Polish courier company that has created a network of Paczkomatsi.e. self-service parcel delivery and collection points, operating 24/7.

InPost currently has more than 14 000 devices throughout the country. InPost parcel machines are also present abroad - in Great Britain, Italy and Austria.

In 2019 the company launched an innovative mobile application InPost Mobile with the function of remote opening of boxes in the parcel lockers.

The application won first place (Main Prize) in the prestigious Mobile Trends Awards 2019.

Start of cooperation with PushPushGo: January 2019

PUSH STATS (H1 2020)

  • Clicks: >1M
  • Reach Audience: 30M

📋Assumptions

Fraudsters, pretending to impersonate InPost, sent out fake text messages, trying to make customers open a dangerous link that led to infecting the smartphone with malware.

🤯Challenge

Warning customers about false SMS as soon as possible.

💡Solution

The client decided to use web push notifications to reach the target group and warn their clients about the danger.

Push messages are the fastest communication channel with the greatest reach. Push Alert was sent to all subscribers.

🔔Campaign

Title: WARNING! Be careful⚠️

Content: We would like to inform you that InPost NEVER sends SMS with information about surcharges, especially with external links.

  • Audience reach: 57% of subscribers
  • CTR: 16,57%

"In terms of reach audience, web push notifications are basically unbeatable"

- Paweł Halicki, Senior SEO Specialist, InPost

Use web push notifications to keep your audience informed

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