TUI is the world’s leading tour operator with a history of over 50 years. It is present in over 100 destinations worldwide and offers travel services such as package holidays, hotels, car rentals, flights, and cruises to over 20 million customers each year.
TUI Austria uses the PushPushGo application to promote its offers through:
regular sending of mass campaigns to all subscribers
sending personalized messages as part of marketing automation scenarios
With about 187,000 subscribers TUI can reach a vast proportion of potential clients in Austria.
Reaching clients in the post-covid world is crucial in the travel industry. It is important to provide them with an offer most suitable for their needs and expectations.
With geolocation-based push notifications, TUI can send messages to clients based on their location. This way they can advertise special offers and flights from the airport nearest to the place where their client is staying.
The notification “Ab Wien direkt ans Meer” is sent to users to whom the Vienna airport is the closest.
The number of sent notifications: 18,653
TUI sent similar messages about flights from Graz, Salzburg, Linz and Innsbruck. Those notifications also reached a CTR of over 4%.
We very much appreciate the fast, very helpful, friendly, and goal-oriented support that is provided by PushPushGo.
- Sanna Martini, Customer Relationship Management, TUI Austria
Explore other case studies
Promotion of mobile app using web push automation - PushPushGo
Find out how InPost used web push automation to increase the number of instalments of the mobile application.
Betcris.pl increases the number of daily active users with web push notifications - PushPushGo
Betcris has been a legal bookmaker in Poland since 2021. The company has started actively using web push notifications in its communication strategy since September 2022 and is successfully increasing the number of active users.
Žurnal24.si reaches double-digit CTRs with their web push campaigns - PushPushGo
Žurnal24.si, one of the most visited news portals in Slovenia, uses web push notifications on a daily basis. Check out which sending strategy the portal uses and why its campaigns achieve a great response from the subscribers.