E-commerce industry

Abandoned carts in ecommerce

Last updated - December 20, 2023

1. Problem

Every year around 70% of baskets are abandoned in online stores (Baymard Institute survey 2019). Counteracting this phenomenon is currently one of the biggest challenges faced by the e-commerce industry. 

As many as 58.6% of online shoppers admit that in the last 3 months they have abandoned their shopping cart because they simply "check out different

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