SHOWROOM started in 2012. Today it’s a large e-commerce platform known all over Europe and associated with independent local designers.
SHOWROOM uses the PushPushGo application to promote its offers through:
Most users subscribe to notifications sent by SHOWROOM from a smartphone. The exact breakdown looks like this:
The total number of subscribers is 98,700.
SHOWROOM customers often use carts as a wish list, where they collect products that they ultimately don't buy. Therefore, the biggest challenge in our cooperation was saving the abandoned carts, as well as encouraging the return of users to the site.
We implemented marketing automation scenarios to reach as many users as possible with personalized messages and product recommendations.
The use of the marketing automation module allows you to send notifications after the user performs certain actions on the page.
In this case, we monitored the customer shopping path and responded when they left a cart behind.
Results:
Number of sent notifications: 20,129
CTR: 11.96%
When the subscriber has not visited the site for a certain period of time (for example, 14 days), he automatically receives a web push notification directing him to the last viewed category.
The script was launched in July 2018.
Results:
Number of sent notifications: 69,387
CTR: 10,83%
