How publishers can build reader habits using CGC and direct messaging

AI-generated content is everywhere. Social media reach is shrinking. Independent creators are competing for the same attention your newsroom relies on.

In this environment, one-off visits won’t sustain growth. To thrive, you need a community that returns on purpose.

On March 25, we’ll show you how to combine Community-Generated Content (CGC) with push notifications and on-site messaging to create a practical, self-sustaining engagement loop.

During this session, you will learn:

• ways to embed CGC into your daily publishing workflow — not as a campaign, but as an ongoing growth lever.

• how to create intentional return moments tied to reader behaviour and contribution using push notifications and on-site messaging.

• and clear, applicable ideas you can implement across editorial, audience, and product teams to strengthen direct reader relationships.

This webinar is designed for publishers, editors, journalists, and newsroom managers focused on building long-term audience engagement.

Join us and discover how to turn casual readers into loyal return visitors.