Push strategies that work: how publishers can drive engagement on mobile

Mobile app retention is a challenge. 30 days after app installation the return rates drop to about 2.1% (Android) or 3.7% (iOS). News and media apps relying on return visits are particularly vulnerable.

Without a strong engagement strategy, most users drop off before becoming loyal readers.

Watch the webinar with Joanna Jach and Kevin Anderson from Pugpig and learn how digital publishers can turn first-time app users into loyal audiences using effective push notification strategies.

🔥What you’ll learn:

• The role of push notifications in driving repeat visits and reader loyalty
• What makes push notifications effective (and what doesn’t)
• Strategies to boost retention and reduce churn
• Data-driven insights on timing, segmentation, and personalization

Don’t let your audience slip away — discover how to keep them engaged! 🚀

Meet our experts:

Kevin Anderson
App Strategy and Industry Insights Director @ Pugpig

As App Strategy and Industry Insights Director at Pugpig, Kevin Anderson leads research and thought leadership. He researches app strategy and best practices to support more than 130 publishers, broadcasters and membership organisations on the Pugpig app platform.

Joanna Jach
Business Development Manager @ PushPushGo

Responsible for new customer acquisition and driving the growth of web and mobile push solutions. With years of experience, she specializes in implementing notification strategies, optimizing engagement, and ensuring the achievement of key goals.