Real-time updates: maximizing engagement through live blogging and push notifications

In today’s fast-paced digital landscape, staying relevant and engaging your audience is more challenging than ever. News avoidance is on the rise, with only around a fifth of respondents identifying news websites or apps as their main source of online news [source: Digital News Report 2024 by Reuters Institute].

So how can newsrooms break through the noise and re-engage their audiences?

Experts from PushPushGo and Norkon explore how digital publishers can enhance audience interaction through live blogging and push notifications.

We dive into key strategies for boosting engagement, including:

• Why live updates are so effective at engaging readers

• How to create evergreen liveblogs on high-value topics like money and politics

• Best practices for push notification campaigns to increase readership

• Personalization and segmentation strategies to cater to diverse audience needs

• Success stories from leading publishers such as SKY, Berlingske Medier, Dagens Næringsliv, Žurnal24.si, Večernji.hr and more.

Meet our experts:

Birger Søiland

VP of Sales at Norkon

Birger has 16 years of experience in the media publishing and tech industry in the fields of data management, digital subscription strategies and media partnerships. He has worked closely with leading news brands to ensure that their investment in technology lives up to their expectations and delivers ROI. Birger leads the sales team at Norkon, the company behind the live-blogging platform Live Center and the award-winning stock market game Fantasy Funds.

Klaudia Kania

Key Account Manager & Team Leader Customer Success at PushPushGo

Head of PushPushGo Customer Success team and Key Account Manager. As an expert in her field, Klaudia manages a portfolio of high-profile clients in the publishing industry worldwide. She also supports the development of internal solutions and PushPushGo products, collaborating with IT and project teams in planning and executing the company's strategic initiatives.

Przemysław Cymerkiewicz

Account Manager at PushPushGo

Przemysław specializes in helping clients boost user engagement and retention through advanced web and mobile push notification strategies. With deep expertise in push technology, he collaborates closely with global news brands to enhance their communication efforts and foster reader loyalty.