Cookieless world: the future of digital advertising

Renata Okrajni talked with Doina Radicof from Teads about the the world without third-party cookies: what challenges it brings, what alternatives publishers and advertisers have and what will be the future of advertising.

During the interview you will find out:

• What does the end of third-party cookies mean for companies?
• What are the alternatives for advertisers?
• How can we reduce banner blindness, from the perspective of advertisers and publishers?
• What will be the future of advertising?