In this interview, we discussed with Ionuț Munteanu questions that are important for effective media budget management:
- How to estimate the budget we need to use for promotion?
- What key factors we should consider when planning the budget?
- Are there any additional costs we should be prepared for?
- In which situations we can have overconsumption and underconsumption of media budget?
- How to allocate funds between different platforms in the best way?
- How to control budget spending?
- How to know that media investments were successful?
If you are working with media budgets in your company or manage budgets of your clients this interview is a must-watch.
