Online marketing insights

9 Creative Ways to Reach Your Clients in 2021

Last updated - November 23 2023 5:39 PM
Kinga Edwards
Reading time - 11 min
Online marketing insights

9 Creative Ways to Reach Your Clients in 2021

Last updated - November 23, 2023
Kinga Edwards
11 min Read

The world of marketing has changed dramatically in the last decade. The internet, social media and smartphones have opened up new opportunities to reach potential clients that didn't exist before. These technologies are changing so rapidly that it's difficult to keep up with them all - which is why we're outlining 9 ways you can start reaching your customers now for their future needs!

#1 Use email marketing to engage your audience

Use email marketing to engage your audience and remind them of new services you're offering or events they may be interested in. You can also use it as a customer service tool - for example, if someone is having trouble with their website's design, send them some helpful guides via email so that they can learn on their own time.

Email marketing still is one of the best ways to reach your clients.  It's a personal and direct way to keep in touch with people, and can be integrated into your brand easily.

One of the best things about email marketing is that it provides a means for much more personal contact than platforms like social or even online chat - allowing brands to connect on a deeper level while simultaneously offering great customer support options!

Of course, as long as your emails are delivered properly. 

#2 Create a blog and use it as a way to share your expertise with the world

A blog is a great way to share your insights with the world - and, if you're providing valuable content that clients will want to read about, it can lead them back to your site or even inspire them to reach out. Blogs are also very easy for people (and potential customers!) to find, which makes having one an excellent idea!

Creating a blog allows you to connect with many different types of people who may not have heard about what you do otherwise. It's another opportunity for branding as well as reaching out in new ways.  One important thing though is making sure the content on your blog is helpful enough that visitors will return again and again!

You can also add some interactive elements to your content, such as social maps with tags. Who said that you need to be limited only by written copy, huh?

#3 Utilize social media platforms such as Facebook, Instagram, LinkedIn, and Twitter for networking purposes 

Social media is still an excellent way to reach people, especially since there are so many different platforms out there. Facebook and Instagram remain popular options for connecting with friends and family (and potential clients!), but LinkedIn has long been the best network for professionals - it's where you can connect with industry leaders or even look up specific companies!

Utilizing social media platforms like Facebook, Instagram, LinkedIn and Twitter allow brands to connect with users from all over the world in new ways that weren't possible before digital technology became prominent. Social media also provides a great chance at networking - whether professional or personal - which makes these channels incredibly valuable tools.  It's important though to remember that just because someone isn't your 'follower' on a platform like Facebook, this doesn't mean they won't be interested in what you have to say!

One of the best things about using social networks such as Facebook, Instagram, Twitter and Linkedin is taking advantage of their professional nature. It's incredible how many opportunities open up when you connect with like-minded people on LinkedIn - whether it's reaching out to industry leaders or even looking for specific companies!

#4 Join forums relevant to your industry and participate in discussions on topics that interest you 

Joining forums related to your industry is an excellent way of connecting with like-minded people who may be looking for what you have to offer. Forums are also a great place to learn about new trends in the field, and connect directly with customers or even potential hires!

Participating in discussions on topics that interest you can give brands insights into their target market's wants and needs - which helps when it comes time for brainstorming ideas (or trying out new services!). Forums are also just another good networking opportunity, making this one more reason why joining relevant ones might help reach future clients!

One important thing when engaging members on forums is keeping track of conversations over time. Even if someone's not interested today, they might change their mind later - and it's important to be aware of what people are discussing so you can reach out in the future.

#5 Start using video marketing because people respond better when they can see what's happening rather than just reading about it

Video marketing has become incredibly popular over the past few years, which is why more and more brands are incorporating it into their strategies. This type of content allows potential customers to actually see what's going on - rather than simply reading about your business like they would with a blog post or article!  It also means people can learn (and laugh!) at their own pace too.

Creating video content for your brand presents many different benefits that simply aren't possible through other types of marketing efforts. Not only does this allow you to share information in new ways, but it gives people the chance to connect with your brand by seeing exactly what goes on behind-the-scenes!  Sharing videos also creates an opportunity for people to learn in a more relaxed setting, which is why many brands are jumping onto this bandwagon.

Another great thing about using video marketing is that it allows your brand to connect with customers on an individual level - and even create loyal followers!  This type of content also has the power to reach new clients who might not be interested otherwise so utilizing videos correctly can go a long way towards building up your business's following.

Starting out with video marketing may seem daunting at first but there are lots of incredible resources available online where you can learn what works best when creating these types of videos.  And don't forget that if you're having trouble coming up with ideas or how-to's for specific videos, there are many other brands out there who have already been through this step and can provide inspiration!

#6 Attend conferences and events relevant to your field of work so you can network with others in the same field or learn about new trends in business

Networking is crucial to building one's business, but it can be difficult for some people - especially remote workers who work from home or those who are new in the field. Attending conferences and events that pertain to your industry allows you a chance to meet with others involved in similar work, while also learning about what's going on in your area of expertise from professionals!  This gives brands insights into how they might improve their own services so they're always ahead of the curve when it comes time for providing information to customers.

Attending relevant conferences and networking events presents many benefits not only related directly to marketing efforts too! These gatherings give businesses an opportunity to learn more about what else is happening within their geographical region, which means there may be opportunities for collaboration!  This is also a great way to find new partners or suppliers who can help your brand grow.

It's important to remember that networking doesn't always have to be face-to-face though, and there are plenty of online platforms available where you can meet like-minded individuals! Webinars are also a great way to search for other businesses in your area of expertise who may be looking for new opportunities or partnerships.  These types of conversations can also help you determine if it's time to bring on more employees, which is always helpful!

#7 Leverage push notifications

Push notifications are one of the most useful ways to keep up with all types of news - especially when it comes to marketing. These updates allow people to be notified about everything from sales and events, right down to whether or not their favorite brands have a presence at upcoming conferences!  This type of information is crucial for keeping customers excited about what's going on in business too since everyone loves getting exclusive deals they won't find elsewhere.

Developing push notification strategies for businesses presents many advantages that simply aren't possible through other forms of communication though there are some things people should remember before hopping onto this bandwagon. First off, these alerts provide an easy way for companies to send spam messages to people even if they're not interested in their services.  It's important that these messages are relevant and useful for customers, otherwise, this type of marketing tactic will quickly become a nuisance which might actually cause your brand more harm than good!

That being said, push notifications can be incredibly helpful when used correctly - especially those from businesses who take the time to listen to what clients have been saying about them online too! Consumers love brands with responsive teams so providing updates on upcoming events or changes ensures you'll always be at the forefront of where things are headed as well as how best to reach new potential customers.

#8 Offer free training sessions on social media or digital marketing so that others can learn from you too

One of the best ways to get your name out there is by teaching others what you know!  Whether it's through local meetups, on social media or even in person, making information available that can be used for further education purposes is an excellent way to establish yourself as a leader within your industry. By doing this people will begin looking towards more established brands for guidance and advice - which means they'll also turn to companies like yours when they need help with their own digital marketing efforts too. If you’re looking for a cost-effective technique to improve your customer retention and increase your ROI, it’s high time to start your referral marketing campaign!

Offering free training sessions like these presents many benefits related directly back to increasing brand awareness though some businesses might not realize how much work goes into actually creating them. It's important to remember that conducting classroom-type events requires time and effort from the teacher, while simultaneously providing a way for people to pick up new skills.  This is why it's important that businesses understand what they're getting themselves into before jumping in because there are many opportunities available when it comes to educating other professionals on digital marketing or social media too!

In fact, by offering free training sessions like these online you can reach an even wider audience who wouldn't have been able to benefit from your knowledge otherwise - so this type of activity allows brands both big and small to get their names out there through sharing valuable resources with others.

#9 Follow influencers within the industry on Twitter, Instagram, Facebook, etc., and comment/like/share posts related to these topics

There are many ways to reach out and connect with others in the industry, but one of the most popular methods is through social media platforms. Social media management can make your customer satisfaction better and improve your brand loyalty. By following influencers within your niche on Twitter, Instagram, or even Facebook you'll be able to keep up-to-date with what's going on across their feed - including any new blog posts! You can also take this a step further by liking/commenting/sharing these types of updates too since doing so advertises that you're interested in keeping current about recent activities related to different companies online.

This type of activity presents benefits for both businesses who want more exposure as well as individuals searching for news from brands they like though it should be kept in mind that some people might not appreciate unsolicited messages like this. If your company is active on social media it's important to remember that people are looking for updates from those they follow so staying up-to-date with what others have been saying as well as posting relevant content helps attract the right audience.

Over to you

As you can see there are many creative ways that your business can market itself online, but it's important to remember that they'll only work if executed properly.  It also requires a lot of time and effort from the company themselves so make sure not to take on too much or else things could start falling through the cracks!

author photo
Kinga Edwards

CEO at Brainy Bees

She works for various SaaS companies all over the world. Insights are everywhere!

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