Building a subscriber database and following their interests in the publishing industry

1. Problem

According to Hosting Facts, in 208, three million blog posts were published per day. Researchers at the University of California-San Diego estimate that today we process as much as 34 gigabytes of information daily.

The amount of content that is fighting for the attention of Internet users is increasing. For content creators and internet publishers, this means it’s getting harder and more expensive to reach their target audience.

Web push notifications are a solution that is increasingly helping publishers to meet the challenges posed by short attention spans and content saturation on the internet.

2. The purpose of web push notifications when tracking the interests of content recipients:

  • building your own database of engaged recipients
  • gaining an in-depth understanding of recipient interests and using it to create more interesting content
  • generating website traffic thanks to segmentation and sending effective messages

3. Web push automation for tracking the interests of content recipients

When users subscribe to your web push notifications, the PushPushGo platform is able to track their behavior on the website. Each subscriber receives a unique ID tag that allows their "anonymous" identification.

Among other things, this allows you to track:

  • URLs or categories of content visited
  • clicked content
  • time of last visit

With this information, you can create any web push automation scenarios that will help you increase traffic to your blog or website by:

  • increasing the return rate to the site
  • geolocation

4. Good practices

Most subscriptions for web push notifications are generated by websites that use integration with their own domain. Thanks to this, a website user can become a subscriber with just one click.

An additional feature that you can use to speed up building your own web push subscriber base is ReadByPush.

Using this option, access to your most-read articles will only be given to subscribers. At the same time, it will increase the exclusivity of your best content.

In addition, the subscription form with questions about preferences will help you determine what kind of news or topics the subscriber is interested in.

You can also improve the conversion of paid subscriptions, because the platform can track whether a user has completed the process of purchasing a paid subscription or not and then send him a notification.

See example notifications:

5. Why web push notifications?

Web push notifications are a new and very effective tool for generating website traffic based on the real interests of content recipients.

The CTR for web push campaigns based on tracking the interests of content recipients is 12.7%.

6. Take advantage of our experience

See why 95% of our clients stay with us over the long term.

Regardless of whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal.

Thanks to experience in working with brands like Sport.pl, Interia, Wirtualna Polska, Kurir.rs or Dnevnik.si, we will help you prepare and implement effective solutions aimed at increasing your website's return or paid subscriptions.

-> Test PushPushGo on your own completely free up to 500 subscribers

-> Contact us to transfer your subscriber base or order a dedicated web push strategy for your company:

support@pushpushgo.com

+48 12 312 5213 

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