Cross-selling in ecommerce

1. Problem overview

Pushing customers to buy more can be a hard nut to crack. That’s why cross-selling is a great solution if you want to increase your sales. However, if you are not doing it right, your attempt to cross-sell can easily fail. 

Different buyers like different things and have different needs. It requires sellers to plan their cross-selling strategy carefully in order to address each customer with personalized offers.

2. Goals

  • increase stores sales
  • provide a better customer experience by making personalized offers according to buyer needs

3. Web push automation and cross-selling

In order to execute a cross-selling campaign, web push platforms track the following information:

  • products the customer bought
  • the time that has passed since the last purchase

As soon as a transaction is finalized, the system sends a web push notification with a personalized offer for a complimentary product to the one the customer just bought.

4. Handy Advice

Cross-selling campaigns are most effective when they are sent straight away after the customer makes a purchase. This is great to increase sales, especially if the shop gives the opportunity to combine orders so that the customer does not pay twice for shipping.

In addition, you can use the XML (product feed) interface to assign categories/products to the products proposed later in the cross-selling offer. For example, if one customer bought a white mobile phone you can offer him white headphones to complete his set. At the same time, if another customer purchased a black phone, you can suggest a pair of black headphones that suit best to a particular brand.

5. Why web push notifications?

Web push technology is a new and highly effective tool that enables brands to deliver notifications directly to user desktops. Thanks to web push automation you are able to track user behavior on the site and, consequently, send highly personalized web push notifications that result in successful cross-selling campaigns. 

The CTR for cross-selling web push campaigns is 10.3%.

6. Benefit from our experience

Find out why 95% of customers stay with us.

Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal. 

Using the experience of working with brands such as Pandora, MediaMarkt or Etam, we will help you to prepare and implement effective solutions to encourage customers to make additional purchases and increase your online sales, completely free of charge.

-> Test PushPushGo on your own completely free of charge up to 500 subscribers

-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company: 

support@pushpushgo.com

+48 12 312 5213

In addition, you can use the XML (product feed) interface to assign categories/products to the products proposed later in the cross-selling offer. For example, if one customer bought a white mobile phone you can offer him white headphones to complete his set. At the same time, if another customer purchased a black phone, you can suggest a pair of black headphones that suit best to a particular brand.

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