PushPushGo logo PushPushGo push service GDPR compliant
Solutions arrow icon
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Functions Analytics panel Multi Push Personalization Automation Inbox
Pricing
Resources arrow icon
case study icon Case study
clients speak icon Our clients speak
Business use cases
blog icon Blog
ebooks icon E-books
webinars icon Webinars
emarketing talks icon E-marketing talks
Documentation arrow icon
user guide icon User guide
faq icon FAQ
developers icon Developers hub
changelog icon Changelog
Sign in Sign up
EN
PL
Solutions
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Functions Multi Push Personalization Automation Inbox
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Pricing
Resources
Case study Our clients speak Business use cases Blog E-books Webinars
Documentation
User guide FAQ Developers hub Changelog
Sign in Sign up
EN
PL
Products Web push Mobile push PushPushGo Core
Functions Personalization Automation Retention Abandoned cart recovery Cross selling
Up selling Conversion rate Lead nurturing Rocket push for breaking news
A/B tests Analytics API SDK
Industries News & Media E-commerce Travel Telecommunication Finance Software
Case study
Our clients speak
Blog
E-books
Webinars
User guide
FAQ
Developers hub
Changelog

Web push on the national news portal. Radio ZET and PushPushGo

Push notifications are a great solution for any publisher who wants to quickly inform about a plane crash, a controversial decision of a politician or new inflation data. In such cases they work best, but I can imagine that they can also be a "fishing rod" to attract users to an online store, for example, says Lukasz Sawala, Managing and Executive Online Editor at Radio ZET.

Can you give us an overview of Radio ZET and your role in the company?

Radio ZET is not only one of the largest radio stations in Poland but also the radiozet.pl website which is visited by several million Poles each month (according to Google Analytics). 

I am in charge of the online editorial department of this website, which reports on the most important events from Poland and the world. In addition to keeping our finger on the pulse and reporting on political events, we also cover sports, health, travel, show business, and lifestyle.

What prompted you to implement web push notifications? Were you aiming to achieve specific goals?

For a long time, we were looking for a solution that is stable and efficient. In our work, we want to deliver news to our audience as quickly as possible. An additional challenge was the scale of the venture - we currently have several million people signed up for push notifications in all our subscriber databases. Our goal is to draw them to our website. Thanks to an extensive analytics panel - as well as special reports ordered from PushPushGo on request - we are able to continuously optimize, among other things, the CTR of our notifications. 

How did the implementation process of web push go? Was the process easy, or did you encounter any obstacles?

The entire implementation process went quickly and smoothly. No problems occurred during it. What's more - thanks to the fast contact with our PushPushGo account manager, any additional change we need after the implementation happens without unnecessary delay.

How long did it take before you noticed the results? Which KPIs improved? Can you estimate these changes?

We noticed the changes almost immediately, and the most gratifying thing is the fact of increasing open rates of push notifications. By analyzing the data, we are able to quickly draw conclusions and implement them into our daily work. In our case, the PushPushGo tool is accessed by dozens of people whose work we are able to constantly monitor. 

In what situations do push notifications work best? What type of content is best promoted with notifications?

Push notifications are a great solution for any publisher who wants to quickly inform about an airplane crash, a controversial politician's decision or new inflation figures, and in such cases they work best. But I am able to imagine that they can also be a "fishing rod" to attract users to, for example, an online store that has introduced some kind of promotion or is trying to encourage a long-lost customer to return to the site. PushPushGo also has an option for automatic notifications, which once set up, are sent automatically within the specific scenario to the right recipients. This is very helpful and saves a lot of time.

How would you rate your experience with PushPushGo so far?

In about a year of cooperation, we have never had any problems with communication. We have our own account manager, who not only responds very quickly to our needs (e.g., setting up new accounts and user accesses) but also takes the initiative himself and makes suggestions on what could be improved or at least tested to optimize the results of our campaigns.

Łukasz Sawala - head of Radio ZET's online editorial department for almost 8 years, responsible for a team of editors and journalists. Previously, he ran portals at ZPR Media, among others, and was also a journalist in local and newspaper editorials.

Try out push notifications from PushPushGo

Create an account and start testing

Start trial

More interviews

Push notifications in vertical portals. AVT Publishing House and PushPushGo

AVT Publishing House leverages web push across multiple vertical portals. In our interview, Szymon Narożniak, Head of Online Department, shares insights on their push notification strategy and their experience with PushPushGo.

Promoting tours with web push. Grecos.pl and PushPushGo

Michał Cieśla from Grecos shared insights on their partnership and experience using push notifications from PushPushGo.

Web push in the telecommunication company. Iskon and PushPushGo

We spoke with Dunja Nekić, an Assistant in the Brand and Marketing Communication Department at Iskon, a Croatian telecommunications company. Together with her colleagues, she is also in charge of push communication at Iskon.

Push your business forward with PushPushGo

Test for free Start a 30-day trial!
pushpushgo logo
Company
About PushPushGo Contact Jobs GDPR Privacy policy Regulations Newsletter terms and conditions Policy of presenting opinions PushPushGo
App
Pricing Bug bounty Changelog User guide Developers Hub Status page
Products
Web push Mobile push Transactional push CORE by PushPushGo
Would you like to become our partner?
Partners
Subscribe our newsletter
Thank you for subscribing.
Something went wrong! Try again.
More info

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

hello@pushpushgo.com + 48 12 312-52-13
linkedin pushpushgo twitter pushpushgo facebook pushpushgo instagram pushpushgo youtube pushpushgo
pushpushgo capterra raiting

The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: daneosobowe@pushpushgo.com


Copyright © 2025 by PushPushGo.
All rights reserved.