How to win more customers with referral marketing

Referral marketing is one of the most effective and cost-efficient strategies to help grow your business. It has been proven that referred customers generate higher profit margins than other customers, have higher retention rates, and are more loyal to the brand. In this interview, Jamilya Ashyrbaeva from ReferralCandy introduces us to referral marketing.

Here are a few questions we discussed with Jamilya:

• What is the difference between referral marketing and affiliate marketing?
• What are the different types of referral programs?
• How referral programs can help e-commerce businesses?
• What are the key elements of a successful referral program?