How to skyrocket your e-commerce conversion rate?

A tool to increase conversion in your online store

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Save abandoned carts and optimize your shopping path

Use cross/up selling and increase the number & value of purchases

Improve conversion rate and generate more spontaneous purchases

Send promo-codes for the next shopping

Constant work on achieving better statistics is part of an e-commerce marketers’ daily tasks. While a lot of stats can seem stable or even growing slightly, such as page views (which is absolutely NOT alarming!), one of them can be worrying and is a serious concern. What do we mean? Well-known conversion rate. How can one increase their conversion rate in an era of fierce competition for clients’ attention and loyalty? Read on to find out.

Easy automation, no IT involvement required

Test multiple scenarios at once

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Test completely free of charge up to 500 subscribers

Why PushPushGo?

20%

CTR

Web Push CTR is *5x higher than in e-mail marketing

6%

Signup rate

Build your subscriber database twice as fast as email can

80%

Internet users

Send web push notifications on desktop and mobile screens

10%

Increase in conversion

Rate by up to 10% in your e-shop and site

Testimonials

How to measure and what affects e-commerce conversion rate?

To calculate what your conversion rate is, you simply need to apply for the following equation:

The number of conversions / The number of page visits x 100%

According to Smart Insights research, the mean conversion rate globally in Q3 2018 was 2.42%. This means that there were only 24 conversions per 1000 visits on average worldwide. Now that you know how to measure the e-commerce conversion rate, take a look at your own statistics and scroll further.

There are a lot of factors impacting the size of your conversion rate. For instance, site layout and design can negatively affect conversion rate. Many reasons lie in the structure of the website:

calculating the conversion rate
  • inappropriate product descriptions,
  • complicated payment methods,
  • low quality photos,
  • overpriced delivery options, etc.

All of these can put potential clients off. Another issue is the lack of a suitable offer and promotion, and consequently very little chance to stand out among competitors.

What kind of activities can you implement in order to increase your conversion rate by even 10%? The answer is web push notifications.

what affects conversion rate

What is a web push notification?

Web push notifications are small windows that appear on desktops and mobile devices even when a user has already left the site but is still surfing the web. You can use them to send concise messages, which CTR can reach even 20%.

It is only needed for users to agree to receive such communication from a website that they visit. One click is enough to become a subscriber. No personal data or cookies are required.

In order to save time, you can schedule when web push notification has to be sent, e.g. when someone abandoned the shopping cart or hasn't been on the store's website for a long time.

A computer with a wallpaper showing the store and the words "PushPushGo for e-commerce".

Test completely free of charge up to 500 subscribers

Conversion rate optimization with PushPushGo

Web push notifications, short, straight to the point and non-intrusive messages that can be adjusted to clients’ preferences, can have a significant impact on your business performance. What’s more, thanks to features like subscriber segmentation, ABX tests and creation of scenarios, messages can be so precise and targeted that you’ll notice conversion rate growth in a heartbeat.

It is worth mentioning that web push notifications aren't those irritating or unwanted pop-up windows with which it is often confused. In order a customer received personalized web push messages, he or she must first consent to this.

Let’s spend a minute on analyzing a few scenarios with regards to e-commerce conversion rate that could arise in any online shop, including yours:

web push notification - increase conversion rate
1

A potential client, for unknown reasons, abandons their cart.

You cannot fully avoid this situation even if your site structure is flawless. However, every cloud has a silver lining and you can easily encourage the would-be customer to come back to finalize their purchase. How to improve the situation and benefit from some conversion rate optimization? After obtaining their permission, send them a web push notification with a message about abandoned cart. If the reason for giving up the transaction was, for example, lack of time, then there is a great possibility of them resuming the purchase.

2

The customer has not made any purchases in your shop for a long time.

How to reach this person and encourage them to visit your e-store again? Web push notifications for the win! You can personalize your message to the extent that the client literally won’t resist coming back to your online shop, which will in turn contribute to increasing your e-commerce conversion rate.

3

You introduce a brand new, blockbuster collection. You are obviously trying to generate some buzz around it on social media or via e-mail marketing, but this doesn’t seem to be effective.

What can impact conversion rate better than... special offers? Web push notifications allow you to send messages about the newest product lines or about current discounts. Using web push notifications this way helps you to build some awareness of your brand and to reach the target groups you care most about.

If any (or all) of the aforementioned situations ring a bell with something that happened in your online shop, you should know what it means. That it’s high time for you to apply some conversion rate optimization to your strategy.

With PushPushGo this is easier than ever before. You can start using the platform in no time, just by following the steps below:

  1. Set up your free PushPusGo account.
  2. Insert the script on your website.
  3. Configure some subscription forms and marketing automation scenarios.
  4. Collect and analyze data about your subscribers to target them with more personalised messages.
  5. Send manual (mass or individual) campaigns or let marketing automation magic do the trick.

Don’t forget about continuous optimisation! The e-commerce conversion rate is a key indicator of your success with online sales. Analyze your efforts regularly and make the most of web push notifications.

If you have any further questions, please, do not hesitate to contact us at support@pushpushgo.com!

Test completely free of charge up to 500 subscribers