PushPushGo logo PushPushGo push service GDPR compliant
Solutions arrow icon
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Functions Analytics panel Multi Push Personalization Automation Inbox
Pricing
Resources arrow icon
case study icon Case study
clients speak icon Our clients speak
Business use cases
blog icon Blog
ebooks icon E-books
webinars icon Webinars
emarketing talks icon E-marketing talks
Documentation arrow icon
user guide icon User guide
faq icon FAQ
developers icon Developers hub
changelog icon Changelog
Sign in Sign up
EN
PL
Solutions
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Functions Analytics panel Multi Push Personalization Automation Inbox
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Pricing
Resources
Case study Our clients speak Business use cases Blog E-books Webinars
Documentation
User guide FAQ Developers hub Changelog
Sign in Sign up
EN
PL
Products Web push Mobile push PushPushGo Core
Functions Personalization Automation Retention Abandoned cart recovery Cross selling
Up selling Conversion rate Lead nurturing Rocket push for breaking news
A/B tests Analytics API SDK
Industries News & Media E-commerce Travel Telecommunication Finance Software
Case study
Our clients speak
Blog
E-books
Webinars
User guide
FAQ
Developers hub
Changelog
Publishing industry

Magnuso boosts ROI of their projects by 180-200% with web push notifications

February 20, 2024
Goal

Decrease the cost of new user acquisition.

Effect

A 50% surge in projects profitability and a 180-200% increase in ROI.

Start testing push notifications

Magnuso specialises in IT solutions for marketing and sales, with a primary focus on e-commerce digital marketing, creating campaigns, newsletters, and push notifications. Magnuso manages web push campaigns of a Polish publisher specializing in the promotion and broadcasting of advertisements on its own globally-reaching web portals. The company actively shapes the advertising landscape by connecting businesses with their target audiences worldwide through its diverse portfolio of 50 online platforms.

Magnuso initiated collaboration with PushPushGo in January 2022. Currently, Magnuso oversees over 28 projects on behalf of its’ client.

📝 Goals

Decrease the cost of new user acquisition. 

“Our main goal was to reduce the cost of acquiring new users. On the domains we serve, most of the traffic comes from paid channels (Google Adwords, Meta Ads or Microsoft Ads). When a new user, acquired in this way, subscribes to push notifications, their next visit will be much cheaper for us than in the case of paid channels. By working with PushPushGo, we have reduced the cost of a user's visit by an average of 90% compared to paid advertising campaigns.”

Mikołaj Maciejewski
CEO @Magnuso

💡 Solution & Results

The company uses a default or one-click subscription form to collect web push subscribers, and this approach has demonstrated its effectiveness in constructing a robust subscriber database. As a result, at the end of 2023, there were over 3.3 million push subscribers across the projects of the group.

As the primary objective of the websites managed by Magnuso is to inform users about time-sensitive promotions and special occasions, web push mass campaigns serve as one of the principal methods to achieve this quickly and effectively.

“We noticed the first effects of the web push campaign after just 2 weeks. At first, it was small savings, looking at the whole market, but when the number of subscribers reached 5-7 thousand, the results became visible.”

Jakub Stańczyk
Business Analyst @Magnuso 

Throughout 2023, the company consistently sent mass campaigns, attracting an average monthly audience of over 2.4 million users who visited their websites through web push notifications.

web push notification magnuso roi

A web push campaign that was sent to all subscribers, informing them about promotions in Lidl supermarket in Croatia.

This resulted in over 28 million visits throughout the year. 

number of clicked web push notifications over the year

Number of clicked notifications per month across all projects in 2023

As a result, Magnuso observed a 50% surge in projects profitability, accompanied by a notable rise in the ROI metrics, ranging between 180-200%. This data underscores the effectiveness of the web push communication, indicating a significant impact on user engagement, conversion rates, and the overall performance of the projects.

“Web push is an effective tool for communicating with users. It significantly reduces the cost of acquiring website traffic and has a high conversion rate. Thanks to the use of web push, the profitability of our projects increased by 50%, and the ROI went up by 180-200%.”

Sławomir Paśmionka
Business Development Manager @ Magnuso

📢Client’s opinion:

“Our cooperation with PushPushGo is a story from customer to partner. We are currently one of PushPushGo's largest customers. We have implemented proprietary push campaign automation tool on our domains, which allows us to send an average of 50,000 campaigns per month. Our IT project has been running for 2 years now. During it we have struggled with some bugs, but our requests have never gone unheeded - the PushPushGo team solves all problems quickly and efficiently. We have constant good contact with the marketing department, Key account manager and technical department. PushPushGo listens to feedback and uses it to develop its product. We have now become a partner of the PushPushGo project and are optimistic about the future.”

Mikołaj Maciejewski
CEO @Magnuso

Industry Publishing
Goal Decrease the cost of new user acquisition.
Effect A 50% surge in projects profitability and a 180-200% increase in ROI.
Start testing push notifications
Publishing industry

Magnuso boosts ROI of their projects by 180-200% with web push notifications

February 20 2024 2:58 PM

Explore other case studies

home&you increases conversion with web push

Home&you is one of the largest importers and distributors of home furnishings in Poland. In July 2022, the company implemented web push notifications. Find out what strategy the company is using and what results it has yielded.

How to build loyalty among readers thanks to web push automation?

Web push notifications are precise messages that help publishers increase the number of regular readers. Check how player.hu achieved an average CTR of over 22%.

ePlaneta maximizes audience engagement with web push notifications

Discover how ePlaneta.com leverages web push notifications to optimize engagement with website visitors and drive sales.

Push your business forward with PushPushGo

Test for free Start a 30-day trial!
pushpushgo logo
Company
About PushPushGo Contact Jobs GDPR Privacy policy Regulations Newsletter terms and conditions Policy of presenting opinions PushPushGo
App
Pricing Bug bounty Changelog User guide Developers Hub Status page
Products
Web push Mobile push Transactional push CORE by PushPushGo
Would you like to become our partner?
Partners
Subscribe our newsletter
Thank you for subscribing.
Something went wrong! Try again.
More info

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

hello@pushpushgo.com + 48 12 312-52-13
linkedin pushpushgo twitter pushpushgo facebook pushpushgo instagram pushpushgo youtube pushpushgo
pushpushgo capterra raiting

The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: daneosobowe@pushpushgo.com


Copyright © 2025 by PushPushGo.
All rights reserved.