PushPushGo logo PushPushGo push service GDPR compliant
Solutions arrow icon
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Functions Analytics panel Multi Push Personalization Automation Inbox
Pricing
Resources arrow icon
case study icon Case study
clients speak icon Our clients speak
Business use cases
blog icon Blog
ebooks icon E-books
webinars icon Webinars
emarketing talks icon E-marketing talks
Documentation arrow icon
user guide icon User guide
faq icon FAQ
developers icon Developers hub
changelog icon Changelog
Sign in Sign up
EN
PL
Solutions
Products Web push Mobile push Transactional push Onsite notifications PushPushGo Core
Functions Analytics panel Multi Push Personalization Automation Inbox
Industry News and Media E-commerce Travel Hospitality Telecom Finance
Pricing
Resources
Case study Our clients speak Business use cases Blog E-books Webinars
Documentation
User guide FAQ Developers hub Changelog
Sign in Sign up
EN
PL
Products Web push Mobile push PushPushGo Core
Functions Personalization Automation Retention Abandoned cart recovery Cross selling
Up selling Conversion rate Lead nurturing Rocket push for breaking news
A/B tests Analytics API SDK
Industries News & Media E-commerce Travel Telecommunication Finance Software
Case study
Our clients speak
Blog
E-books
Webinars
User guide
FAQ
Developers hub
Changelog
Mobile push

Three reasons why to add mobile push notifications to your application

Last updated - July 24, 2024
author push notification Aleksandra Kozioł
5 min Read
push communication and marketing tips

Have you ever thought about adding mobile push notifications to your mobile app? From many perspectives, that’s a good idea that can help you engage users and benefit from new marketing and sales techniques. And that’s what we want to discuss today. In this post, we list seven crucial reasons why you should think about adding mobile push notifications to your app.

Companies and other organizations develop mobile apps to stay in touch with their users/customers, offer them quick and convenient access to their offers, and help them achieve their goals or solve their problems. The more functional and intuitive your digital product is, the better.

Adding mobile push to your application can extend the range of options and opportunities you can benefit from when offering a mobile app. So, let’s talk specifics why to use mobile push notifications.

Reason 1: Increase user retention to the application

Did you know that within the first 90 days after app installation 71% of users churn?

Here is how, according to Statista, the retention rate on day 30 of mobile app installs by category looked like in Q3 2022:

mobile-app-retention-q3-2022-by-category

Although it is not possible to achieve a 100% retention rate, with mobile push notifications we can increase this index. 

65% of users, that enable mobile push notifications, return to the app within 30 days. Moreover, 46% of app users that signed up for mobile push notifications spent at least 11 sessions per month in the app compared to 25% that didn't.

Reason 2: Enable push automation and communicate with app users in real-time

Send mobile push reminders

The fact that users download your application doesn’t automatically mean that they are going to use it on a daily basis. You have to remember that today, users are bombarded with an excess of marketing offers and messages. In all that noise, they can simply forget about your app because there is always something more important or more urgent. By the way, that’s why retargeting, another technique that can be used with mobile push, is so effective.

Mobile push allows you to stay in touch with customers who downloaded your app and remind them about your offer (not too often, though). This element is especially important when you want to communicate something that matters to your customers. If the user doesn't return to your app during a specific period you can send him a gentle reminder. Mobile push works great if you sell products that customers regularly, just like in this example:

mobile-push-notification-example
mobile-push-reminder-sport-app

Fewer abandoned carts

With mobile push notifications, you can quickly reach every person who had put something in their cart in your mobile app but didn’t finish the order. Again, that happens very frequently, especially in fashion e-commerce. A quick, friendly reminder can be extremely effective in such a situation. You can just inform the user that they have some products in their cart and ask them to finish the order. If you want, you can add some incentives, e.g., free delivery.

mobile-push-abandoned-cart

Sell more products

If you run an e-commerce business, push notifications will help you sell more products through upselling and cross-selling. Suppose you have a customer who’s currently going through the purchasing process – they’ve just opened the cart. Why not display them a notification suggesting adding some products to the cart? In the worst-case scenario, they just won’t do that. But if you suggest complementary products that go very well with your customer’s current cart content, many people will feel encouraged to buy more. Here’s a good example:

cross-sell-mobile-push-notifications

Ask for feedback

A satisfied customer is the foundation of every successful business. That’s why it’s so important to know what your customers/users really think about your app and your offer in general. There are many forms of asking for customer feedback, including surveys like NPS, CSAT, and CES. You can use mobile push notifications to ask for feedback using your survey tools. If you want to ask one simple question, you can even put a survey directly in the notification.

Reason 3: Build users' loyalty and improve conversion

Send mobile push campaigns with important and valuable announcements.

Inform about promotions and special offers

Customers love them! Send notifications with vouchers, promo codes, and other special offers (e.g., a free delivery), and shortly the number of orders in your online store will go up.

mobile-push-discount
mobile-push-black-friday-booking-travel

Inspire your audience

Sometimes, all your users need to place an order or purchase a product is an inspiration, a small trigger to place the order. With push notifications, you can easily share interesting ideas and product suggestions (even better if they are tailored to a given person’s interests). Such a strategy can be extremely effective in the following industries and market sectors:

  • Fashion

  • Beauty 

  • Travel

  • Home decorating

  • HR (job applications) and online education

  • Hobbies

mobile-push-example-inspiration

Inform about new content

Although content marketing is not a direct sales tool, it significantly streamlines the process. If you publish valuable, practical posts related to your business and how customers use your products, your potential customers can find information that will help them decide on purchasing a specific product or service. You can send quick information via mobile push whenever you publish something new on your blog.

Start using mobile push in your app!

You now know three good reasons to add push notifications to your marketing strategy for your mobile application. The next step is simple – create an account on our platform and start utilizing push notifications on your website or mobile application.


author photo
Aleksandra Kozioł

Content Specialist @PushPushGo

Editor and writer. She is interested in media and new technologies. 

Try out push notifications from PushPushGo

Create an account and start testing!

Start trial
web and mobile push notifications

Also on PushPushGo blog

digital marketing strategy
Online marketing insights

17 ways to boost sales in online stores

In line with the growing e-commerce market, the number of stores online is also on the rise. Competition is getting harder and the question 'how to increase sales in an online store?' is more than ever relevant.

calendar icon June 13, 2019 clock icon 10 min
digital marketing strategy
Web push

How to A/B test your push notifications

Research your push notifications using A/B testing to get the most out of the features available.

calendar icon July 17, 2023 clock icon 3 min
digital marketing strategy
Online marketing insights

3 reasons you should promote your brand during the pandemic [statistics]

calendar icon April 10, 2020 clock icon 7 min

Push your business forward with PushPushGo

Test for free Start a 14-day trial!
pushpushgo logo
Company
About PushPushGo Contact Jobs GDPR Privacy policy Regulations Newsletter terms and conditions Policy of presenting opinions PushPushGo
App
Pricing Bug bounty Changelog User guide Developers Hub Status page
Products
Web push Mobile push Transactional push CORE by PushPushGo
Would you like to
become our partners?
Partners
Subscribe our newsletter
Thank you for subscribing.
Something went wrong! Try again.
More info

I want to receive a newsletter, which includes marketing and commercial information about promotions, new articles on the blog, new products, events, and services related to the website www.pushpushgo.com. Messages will be sent for the purpose of direct marketing, using the email address provided by me. The data controller will be PushPushGo sp. z o.o. You can find more information in the Privacy Policy and Newsletter Terms and Conditions.

hello@pushpushgo.com + 48 12 312-52-13
linkedin pushpushgo twitter pushpushgo facebook pushpushgo instagram pushpushgo youtube pushpushgo
pushpushgo capterra raiting

The administrator of personal data is: PushPushGo sp. z o.o. with its registered office in Krakow at Quattro Business Park, Generała Tadeusza Bora-Komorowskiego 25C, 31-476 Kraków, registered by the District Court for Krakow-Śródmieście in Krakow, XI Economic Division of the National Court Register under the KRS number 0000688693, Tax Identification Number (NIP) 6751601766, and National Official Business Register (REGON) 367877285.

Data Protection Officer: Katarzyna Krzywicka
E-mail: daneosobowe@pushpushgo.com


Copyright © 2025 by PushPushGo.
All rights reserved.