Tracking your marketing efforts and understanding your audience is important. It is the first step that leads to control and eventually to improvement.

In order you achieve better results with your web push campaigns we prepared a detailed guide about how to track notifications performance in Google Analytics.

The e-book covers Key Performance Indicators that are important for every online store:

• Sales generated by web push

• Conversion rate for web push

• Average Value of the basket for web push subscribers

• Cost per conversion for web push

• Abandoned cart rate

• Customer Lifetime Value

• Web push share in the traffic

• Pages per visit for web push subscribers

• Bounce Rate for web push subscribers

• The retention rate for web push subscribers

• Users journey after they click in web push notification