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Personalization without third-party cookies

Web push notifications in marketing strategies

Aleksandra Kozioł

Content Specialist @PushPushGo

In 2024, we will bid farewell to support for third-party cookies in Chrome browser. This means significant changes and the necessity to adapt e-marketing strategies to the new circumstances. Read our compendium of knowledge:

  • about the process of phasing out third-party cookies,

  • about the changes that need to be implemented before the deadline,

  • about personalization without the use of third-party cookies,

  • about push notification strategies that will enable a smooth transition to the new reality.

Discover expert opinions and valuable tips we have prepared!

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More e-books

Web push notifications performance during 2021 [e-commerce market]

Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28,746 web push campaigns or 1,883,356,196 notifications. Download your copy!

Web push in digital publishing 2022 report

Amidst the dynamic landscape of online publishing, web push notifications remain a dependable means of delivering customized messages and compelling prompts to a vast audience. We have collected data on web push usage from our clients' projects spanning different themes, regions, and sizes. This provides valuable insights into the world of online news publishing, which we would like to share in this report.

Abandoned cart recovery with push notifications

Looking for ways to save abandoned carts and boost your sales? Download our e-book and learn how push notifications can help you to rescue those lost revenue. Discover actionable tips and techniques to bring back customers and turn missed opportunities into thriving conversions.

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