An ideal subscription form for B2B
Potential B2B customers are unwilling to share their email addresses on web forms because of fear of spam and intrusive sellers. Web push solves this problem because it does not require any data to be provided. With a few clicks, you can design a subscription form that encourages to subscribe to your notifications. Highlight the advantages of joining, such as access to unique reports for subscribers only. You can also tell how often you want to send out notifications, from which the recipient can opt out at any time. This will help you gain their trust.
A welcome message that will lead to action
Send a welcome message to thank for subscription or send the content you promised in the sign up form. It may also be an opportunity to offer a discount on your products or services - a nice gesture will certainly make a positive impression and may lead to a spontaneous request for contact or a quote.
Effective lead generation process thanks to engaging content
Share valuable content on topics related to your industry. Don't sell right away - first give your customers something besides the product or service itself. Automation will allow you to send notifications promoting given content to people interested in a specific topic.
Encourage to return to your website
If a user has not visited your website for a long time - you can encourage him to return by giving a discount on recently displayed products or services. In the process of getting business leads, you have to reckon with the fact that potential customers also check the proposals from your competitors, and the decision process doesn’t end with getting acquainted with the offer of one company. That’s why after some time from the last session you should offer a discount for specific services. By doing so, you will trigger a decision impulse and gain a new client.
Communicate with your audience at the moment when they browse your site
You can send automatic notifications, for example with a discount valid only for people who visited the site that day or offer them a help in clarifying doubts. When a user is currently on your website, it probably means that he/she is interested in your products or services. It is, therefore, the ideal moment to interact and increase the chances of getting B2B leads.