A tool for B2B lead generation
Generate B2B leads faster than with email marketing - one click is enough
Track the interests of B2B leads and learn how to turn them into customers
Create your own automatic scenarios for B2B lead generation
Monitor the time of the last visit and automatically increase the return rate to the website
63% of marketers say that generating leads and website traffic is a major challenge for them. As many as 80% of respondents admit that their activities in this area are slightly effective.
Getting B2B leads takes place today, for the most part, on the Internet. In the digital transformation era, most business customers can be found via the Net.
So, the question is how to get sales leads in the age of ubiquitous competition?
There are many recipes for success, and one of them may be the use of PushPushGo - a platform for creating and sending web push notifications.
Easy automation, no IT involvement required
Test multiple scenarios at once
Resistant to AdBlock, no collection of cookies
Test completely free of charge for 30 days
Get started for freeCTR
Web Push CTR is 5x higher than in e-mail marketing
Signup rate
Build your subscriber database twice as fast as email can
Internet users
Send web push notifications on desktop and mobile screens
Increase in conversion
Rate by up to 10% in your e-shop and site
Important element of our online marketing strategy
Web push notifications quickly became an important element of our online marketing strategy, thanks to high the ROI. Quick implementation enabled help from the PushPushGo team, which efficiently answered all our questions and helped to create a dedicated strategy for activities in our web push channel..
Short implementation process
To try PushPushGo in the overall strategy of the Interia Group, I was convinced by the very good results that we achieved at the test stage on Pomponik.pl. The implementation process itself, despite our high security requirements, was very short. We could count on PushPushGo team all the time because of the substantive support from them..
Quick results
I definitely recommend it. I have been using PushPushGo for several months and I am surprised by its efficiency and ease of use. The number of abandoned carts has already dropped after the first few months..
Easy to use platform
For several months PushPushGo has been providing us with effective access to users, and it is easy to use..
Transparent marketing automation module
This transparent and easy-to-use tool and its marketing automation module gives us new opportunities to analyze data and reach our users. I recommend working with the PushPushGo team in digital activities..
Why are we talking about a revolution in the context of getting sales leads thanks to the use of PushPushGo? Web push notifications though have similar functions to e-mail marketing, they can be more effective - their CTR reaches even 20%.
The simplicity of subscription is an outstanding advantage of web push notifications. A visitor to your site can do it with one click. This is a much faster way to build a subscriber base than in the case of e-mail marketing. In addition, users do not have to provide any personal data.
Integrating web push notification platform with the website and CRM system gives huge possibilities for personalized messages. Thanks to PushPushGo you can send mass campaigns, but also use the function of marketing automation.
To start the successful business leads generation with PushPushGo, all you need to do is create an account in the platform.
The next step is to add an integration code to your website so that the system can collect data about visitors to your website. At this stage, it is essential to know what your goals are and how do you want to communicate with your target group.
Thanks to integration with PushPushGo you will gain access to full analytics of what visitors of your website have browsed, what information they are looking for and how often they return. This will allow you to create a series of automated lead generation scenarios that will prepare your B2B leads for transactions, using appropriate content.
Internet users' inboxes are bursting at the seams from offers and newsletters. Most advertisements do not display at all, because everyone has already installed AdBlock a long time ago. So how to reach modern users? By using personalized messages.
Automating the process of getting B2B leads with PushPushGo allows you to send web push notifications depending on specific actions performed by subscribers on your website.
With PushPushGo, you can not only easily build a subscriber base, but also maintain relationships with potential and current customers. That way, you can take the recipients through all stages of the sales funnel.
Even though the subscriber can check other websites or have their browser minimized, he or she will still receive your notification on their desktop or mobile screen. Moreover, they can even browse your competitor’s site at this moment! Such an opportunity is simply stupid to waste.
Test completely free of charge for 30 days
Get started for freeUsing web push notifications, you can easily send sales messages to a database of generated B2B leads. You decide for yourself whether you would prefer to focus on sending manual campaings to selected segments based on their interests or whether you would prefer to choose marketing automation. How to use web push notifications effectively?
An ideal subscription form for B2B
Potential B2B customers are unwilling to share their email addresses on web forms because of fear of spam and intrusive sellers. Web push solves this problem because it does not require any data to be provided. With a few clicks, you can design a subscription form that encourages to subscribe to your notifications. Highlight the advantages of joining, such as access to unique reports for subscribers only. You can also tell how often you want to send out notifications, from which the recipient can opt out at any time. This will help you gain their trust.
A welcome message that will lead to action
Send a welcome message to thank for subscription or send the content you promised in the sign up form. It may also be an opportunity to offer a discount on your products or services - a nice gesture will certainly make a positive impression and may lead to a spontaneous request for contact or a quote.
Effective lead generation process thanks to engaging content
Share valuable content on topics related to your industry. Don't sell right away - first give your customers something besides the product or service itself. Automation will allow you to send notifications promoting given content to people interested in a specific topic.
Encourage to return to your website
If a user has not visited your website for a long time - you can encourage him to return by giving a discount on recently displayed products or services. In the process of getting business leads, you have to reckon with the fact that potential customers also check the proposals from your competitors, and the decision process doesn’t end with getting acquainted with the offer of one company. That’s why after some time from the last session you should offer a discount for specific services. By doing so, you will trigger a decision impulse and gain a new client.
Communicate with your audience at the moment when they browse your site
You can send automatic notifications, for example with a discount valid only for people who visited the site that day or offer them a help in clarifying doubts. When a user is currently on your website, it probably means that he/she is interested in your products or services. It is, therefore, the ideal moment to interact and increase the chances of getting B2B leads.
While generating B2B leads, it is also very important to choose the right sending time and the right message for the target group. You can create different automation scenarios for sending notifications and divide the database of recipients in many ways by adding appropriate tags to each lead. By optimizing mailing time, notifications will be sent according to the time zone of your recipient, increasing your chance for sales success.
We hope that we have dispelled your possible doubts about B2B lead generation with PushPushGo. If you still have any questions or want us to help you implement PushPushGo on your website, please, contact us at support@pushpushgo.com
Test completely free of charge for 30 days
Get started for free
