You can send upselling messages using a variety of tools. Newsletter, paid ads... None of them, however, gives you the opportunity to communicate in real time.
Web push notifications can be effectively used for upselling of services as well as products. They are displayed on your users' screens when you want them to - to open they don’t need any mailbox. If necessary, you can set the period of validity of the notification so that you do not send outdated offers.
How to get started? Just encourage them to subscribe by creating a simple form. You don't need any personal data of your recipients - everything is done via the browser. Have we already mentioned that the CTR of notifications reaches even 20%?
PushPushGo also gives you the opportunity to collect information about your customers, so that you can develop your upselling campaigns in the future. You can send a notification with a short survey examining the preferences of people visiting your website.
So, how you can implement successful upselling campaigns in e-commerce?