Subscription form without any personal data
The biggest advantage of web push notifications in comparison to other channels is the simplicity of the subscription process. One click is enough to become a subscriber. This will allow the page to send you notifications. Furthermore, the user doesn't need to administer any sensitive data. Thanks to all of this the average signup rate comes to 6-12%.
Try to persuade users to sign up in the simplest possible way - by showing them the benefits that come after subscription to notifications. If someone hasn't signed up the first time, you can set a time after which the form will appear again.
During sales lead generation it’s easy to go overboard on the frequency of messages, so don’t spam your page visitors with pop-ups or notifications. On the other hand, don’t make yourself forgettable. Find a balance!
Content distribution or effective lead generation
Content distribution is not only about newsletters. Web push notifications will perform in this role just as well or maybe even better.
PushPushGo app allows you to send mass or target messages - you don't need to present all of your content to all of your subscribers. You can divide them into different topic segments (based on pages visited earlier or the registration category).
Firstly, remember to develop a content marketing strategy that is based on the actual needs of potential customers and contains content with the right subject matter and form (articles, films, podcasts or infographics).
Personalized special offers sent automatically
While generating B2B leads it's worth personalizing your offer and, depending on the user’s actions on the site, sending the right notification.
PushPushGo enables you to send notifications informing about discounts on products that a given person has been interested in the past - you can prepare recommendations based on tags that you will give to users based on their behavior on the website.
A special offer can be a shopping impulse especially if it's timely. In the application, you can set the expiration date of your notification. Also consider a special discount as a reward for being a subscriber for a long period of time.
Increase Return Rate and Loyalty
During B2B lead generation it's extremely important to maintain relationships. If someone has visited your website once - don't let them forget about you.
Web push notifications will help you do this. Thanks to the marketing automation module, you will send notifications to people who, for example, have not been on your website for 30 days. Be sure to tell them about the benefits that will result from their next visit.
Improve your customer service
Generating sales leads isn’t just collecting data and one-way communication, it’s also a dialogue.
Take care of the best (potential) customer service. Thanks to this you will earn their trust and build a connection. With web push notifications, you can create short surveys to measure your audience's satisfaction.
It will take just a few seconds, because the buttons for the answers in the questionnaire will be placed directly in the notification. All it takes is one click of the recipient to provide the answer, which gives a chance for a higher conversion compared to traditional survey platforms. Based on those answers, you can suggest optimal solutions to your users, which will simplify the decision-making aspect of purchasing.