Multiply your sales with effective lead nurturing strategy

Lead nurturing tool for your website

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Generate leads faster than via email marketing - one click is enough

Track your lead interests and find out how to turn them into customers

Create your own automatic scenarios for lead generation

Monitor the time of the last visit and automatically increase the return rate to the website

Since you are here, you are probably wondering how to turn your leads into paying customers. The answer is, of course, lead nurturing - and you probably already know that.

Perhaps you are looking for a tool that will help you with lead nurturing? Great - you found it! Keep scrolling and you'll find out how to use web push notifications to encourage the acquired leads to complete the transaction.

Easy automation, no IT involvement required

Test multiple scenarios at once

Resistant to AdBlock, no collection of cookies

Test completely free of charge up to 500 subscribers

Why PushPushGo?

20%

CTR

Web Push CTR is *5x higher than in e-mail marketing

6%

Signup rate

Build your subscriber database twice as fast as email can

80%

Internet users

Send web push notifications on desktop and mobile screens

10%

Increase in conversion

Rate by up to 10% in your e-shop and site

Testimonials

Lead nurturing: definition and strategy

Let's stop for a moment at the bases. Lead nurturing has long ceased to be limited to talks and meetings with potential clients. Today, in the era of the Internet and e-commerce, these are primary activities in the field of marketing automation - tracking user behavior on the web and reaching them at the right time with highly personalized messages.

Once you determine what lead nurturing is for your business, you can start to develop a strategy. Start with an identification of the target group, its needs, and expectations. This will help you to structure your messages in such a way that they reach the right audience and evoke desired reactions.

Lead nurturing online. Man generates leads on the computer

Also, remember about the appropriate segmentation of recipients. So-called "warm leads", which already have contact points with the brand, will be involved in a different way than people who have never interacted with the brand.

In the case of the second group, lead nurturing is worth starting with basic content activities, while people or companies that have already interacted with the brand or even converted will need other incentives to trigger repeat purchase impulses. The practices that worked in the first place will not work on such a group.

You already know who you will send messages to and what will they be like? Let’s do it!

Effective lead nurturing strategy. Man with a magnifying glass.

Lead nurturing thanks to PushPushGo

PushPushGo - a platform for sending web push notifications, allows tagging subscribers, and consequently - sending personalized messages that will appear on the screens of their computers and mobile devices.

Segmentation can be implemented manually or automatically using tagging selectors, in the automation module via the Tag function or by editing the HTML code. Thanks to this, you can direct messages to different recipients depending on the degree of their involvement, for example, based on actions taken on your site.

A computer with a wallpaper showing the store and the words "PushPushGo for e-commerce". Lead nurturing - how does it work.

Test completely free of charge up to 500 subscribers

Lead nurturing with web push - how does it work?

What is a web push notification?

Web push notifications are small windows that appear on desktops and mobile devices even when a user has already left the site but is still surfing the web. You can use them to send concise messages, which CTR can reach even 20%.

It is only needed for users to agree to receive such communication from a website that they visit. One click is enough to become a subscriber. No personal data or cookies are required.

1

During the first visit to the site, the user agrees to receive web push notifications with just one click. Then you can start sending notifications right away, informing about new content on your blog, current promotions or sending reminders about products left in your shopping cart. There is a wide range of options. Both the functionality and the design of the notification can be easily adjusted to the needs, style and visual identification of your brand.

2

The aforementioned personalization consists of sending notifications based on the user's behaviour on the website - these can be, for example, recommendations of services or products based on the most recently viewed articles.

When it comes to lead nurturing, you must remember that regular contact with your recipients is very important. However, provide them only with information that may be of interest to them and lead to conversion.

3

Increase the return rate. An interesting feature available in PushPushGo is sending a notification after a certain time of absence of a person on your page. In this way, you can interact with users who have stopped visiting the site. In the notification you can ask about the reason for such situation - perhaps due to proper customer service you will learn how to meet their expectations and turn "no" into "yes".

We hope that reading our material allowed you to find out the answer to the question “what is lead nurturing?” and discover the potential of web push notifications. If you have any questions, please, do not hesitate to contact us - support@pushpushgo.com!

lead nurturing - convert prospects into customers

Test completely free of charge up to 500 subscribers