How to get the most out of marketing automation?

A tool for effective marketing automation

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Save abandoned carts and optimize your shopping path

Send highly personalised notifications based on users behaviour on your site

Improve conversion rate and generate more spontaneous purchases

Build advanced web push automation scenarios according to your business goals

Marketing automation usage is no longer a trend - it is almost a duty of all marketers who want to succeed in the digital world.

Whoever decides to exploit the potential of new technologies gains:

  • saving time and money,
  • message personalisation,
  • improving the user experience,
  • increasing a customer lifetime value, which is the value of a customer to a brand over time,
  • the opportunity to focus on strategic activities instead of operational ones.

According to the Salesforce report, 67% of marketing leaders use some sort of platform in marketing automation. Tools that use this mechanism will help you meet customers’ expectations and keep up with your competition's campaigns.

Easy automation, no IT involvement required

Test multiple scenarios at once

Resistant to AdBlock, no collection of cookies

Test completely free of charge up to 500 subscribers

Why PushPushGo?

20%

CTR

Web Push CTR is *5x higher than in e-mail marketing

6%

Signup rate

Build your subscriber database twice as fast as email can

80%

Internet users

Send web push notifications on desktop and mobile screens

10%

Increase in conversion

Rate by up to 10% in your e-shop and site

Testimonials

PushPushGo as a marketing automation tool

PushPushGo is a platform that allows you to create and send web push notifications.

Messages appear on the screen of desktops and mobile devices. No need to open any mailbox or visit your website - it is enough just to turn on the browser.

marketing automation

Messages can contain text, images and CTA buttons. In order to become a notification subscriber, you must agree to receive them after entering the brand’s website.

PushPushGo can of course be integrated with other systems to automate activities.

marketing automation with web push
robot

Why is it worth choosing PushPushGo to conduct marketing automation activities?

An advantage of web push notifications over other forms of communication is the conciseness of the messages. In addition, building a subscriber base is easier than in the case of a newsletter because only one click is required to accept receiving notifications. The lack of complicated forms and not having to share personal data may be particularly important to the client.

The web browser is responsible for sending notifications, so you won’t have to worry about your messages being sent to the spam folder like newsletters frequently are. The software is completely resistant to spam filters or tools blocking the display of advertisements.

The notification is sent in real time, and the user will see it after opening the browser.

A computer with a wallpaper showing the store and the words "PushPushGo for e-commerce".

Test completely free of charge up to 500 subscribers

5 ideas for marketing automation with PushPushGo

Automation of sending notifications is possible by collecting customer data and information about their behavior on the website.

PushPushGo not only tracks the actions done on your website but also recognizes elements on your website such as the value of a cart or the header of a blog post.

Thanks to this, you can create various marketing automation scenarios based on the users’ activity on your website (if necessary, we will create them for you!).

web push - marketing automation
1

Prepare a promotional campaign. A notification will appear after the user has entered your website. You can offer discounts as well as free premium content. This way you can reward visitors and encourage them to return.

2

If you run an online store, use marketing automation tool PushPushGo to remind customers about their abandoned carts. You can send a notification right after this happens or delay sending it and count on more favorable circumstances.

3

Another example from the e-commerce industry may be a discount on subsequent purchases, which you send just after finalising the first transaction. This way you can gain loyal customers who will return to your store and encourage those, who for some reason, haven’t been active on your site.

4

Remarketing with web push notification? Yes, please. You can use them as reminders to customers who have not completed any new transaction for a long time. If new products or content appeared, be sure to encourage them to click the CTA button. With the help of web push, you will do it the fastest and the least invasive way. Moreover, thanks to marketing automation, the system will send notifications at a specific time since a user’s last session.

5

Send a welcome message in which you can thank the user for the subscription. This is also a good moment to offer a discount. For sure, it will positively affect the way customers view your brand.

Test different scenarios and optimise them any way you can, but don’t forget about the creative elements. Try out several text versions and graphics to see which formulations and graphic elements work best for your target audience.

We hope this text not only answered the question “what is marketing automation?” but also convinced you that PushPushGo will help you to succeed in this field. If you have any further questions, please do not hesitate to contact us at support@pushpushgo.com :)

marketing automation - increase sales
Two boys walking along the path.

Test completely free of charge up to 500 subscribers