What is a web push notification?
Web push notifications are small windows that appear on desktops and mobile devices even when a user has already left the site but is still surfing the web. You can use them to send concise messages, which CTR can reach even 20%.
It is only needed for users to agree to receive such communication from a website that they visit. One click is enough to become a subscriber. No personal data or cookies are required.
In order to save time, you can schedule when web push notification has to be sent, e.g. when someone abandoned the shopping cart or hasn't been on the store's website for a long time.