What is a web push notification?
Web push notifications are small windows that appear on desktops and mobile devices even when a user has already left the site but is still surfing the web. You can use them to send concise messages, which CTR can reach even 20%.
It is only needed for users to agree to receive such communication from a website that they visit. One click is enough to become a subscriber. **No personal data or cookies are required. **
In order to save time, you can schedule when web push notification has to be sent, e.g. when someone abandoned the shopping cart or hasn't been on the store's website for a long time.