Abandoned shopping carts in e-commerce is one of the biggest problems that online retailers face these days. Statistics confirm this - according to Baymard Institute research, as many as **69% of online purchases end up abandoning the cart. **
For managers and owners of e-commerce, it means huge financial losses - maintaining a once won client is finally five times cheaper than acquiring a new one. It’s no surprise that marketers are constantly looking for solutions that will make customers return to the store and finalize the transaction.
One of the most innovative solutions of how to recover abandoned carts is to add a web push notification to your strategy. What may surprise you is how powerful such a tool can be with regards to cart abandonment recovery.