37 must-know web push notification statistics

The results of the Gartner survey show that those responsible for purchasing new marketing tools and services are increasingly skeptical of the promises made to them by various sales people. Real data is often included in the offers they see, which allows them to make much more objective data-driven decisions.

You may have had a similar experience yourself.

That is why, based on over 20.8 billion notifications sent, we've put together 37 statistics on web push notifications necessary for every marketer.

Test web push - for free!

The collected data will help you to:

• assess whether web push notifications are a channel with potential for your company,
• convince the boss that it is worth investing in push notifications. 

Let's take a look! 

Read also:

Should you use web push notifications?

A checklist for choosing the best application for push notifications

The marketers' challenges & web push notification statistics

One of the biggest challenges marketers face today is the intense competition for users' attention. Just take a look at this data:

1. Decrease in attention span. While a generalized claim of an 8-second attention span lacks empirical backing, there is evidence suggesting a significant decrease in the duration of focused attention, specifically within screen-based environments over the past two decades.
2. The work of Gloria Mark and her colleagues indicates a considerable shrinking of attention spans in the context of digital media consumption. Their research reveals that the average time individuals spend attending to any screen has declined from approximately 2.5 minutes in 2004 to a mere 47 seconds in recent years, with the median attention span being even shorter at 40 seconds. This suggests that half of all observed instances of attention to a screen lasted for 40 seconds or less.
3. This is one of the reasons why small advertising formats, such as web push and mobile push notifications, achieve the highest CTRs. Simply interpreting them requires less effort - one look is enough to assess whether such a message deserves a click.
4. 74 gigabytes - the amount of information processed every day by the average person. That's about 200,000 words. This increase in both the GB and word-based estimates likely reflects the evolution of the digital landscape, with individuals now exposed to and potentially processing a much larger volume of information compared to 2008.
5. 7.5 million new blog posts are published daily. Some sources also estimate this number to be over 6 million per day. For example, WordPress users alone publish around 2.33 million posts daily, while Tumblr sees about 12.8 million microblog posts each day.
6. The average person encounters 6,000 to 10,000 ads per day in 2024. Historically, in 2007, it was estimated that people saw around 5,000 ads daily. By 2024, this figure is believed to have nearly doubled. However, it's important to note that while exposure might be in the thousands, the number of ads a person consciously notices is likely closer to around 100 per day.
7. 912 million devices use ad blockers. It's also estimated that around 32.5% of internet users worldwide use ad blockers. Web push technology is only slightly affected by ad blockers. Check out this article to learn more about how ad blockers impact web push.
8. Users typically spend less than 15 seconds on a web page. This highlights the challenge of capturing and retaining attention even when users do land on a specific piece of content.

While some may view push notifications as potential distractions, for brands, they are a powerful tool to capture users' attention - especially when the messages align with what subscribers expect and value.

When used strategically, push notifications can cut through the noise of crowded inboxes and social feeds, delivering timely updates, exclusive offers, or breaking news directly to engaged audiences. Instead of being a nuisance, well-crafted push notifications enhance the user experience by providing relevant, anticipated content at just the right moment.

General information about web push notifications

Web push notifications are messages that websites can send to users via their desktop or mobile web browsers. These notifications appear on a user's screen even when they are not currently on the website, as long as their browser is open.

How do they work?

Websites implement a code (usually a Javascript snippet from a web push service) to enable this feature. Visitors are asked for permission to receive notifications through an opt-in prompt.

Once a user agrees, the website can send them notifications. Clicking on a notification directs the user to a specific URL set by the website.

Leading web browsers such as Chrome, Firefox, Opera, and Safari currently support push notifications.

Businesses across various industries use these push notifications for different purposes, such as sending transactional messages (purchase confirmations, shipping updates), lifecycle messages (welcoming new visitors, encourage users to do their first purchases), delivering breaking news, promoting offers and sales, reminding users about abandoned carts, and sharing important updates or events.

Is web push identical to mobile push? Not exactly. Here are the main distinctions:

• Platform
  Web push notifications are transmitted through web browsers on desktops and mobile devices, whereas mobile push notifications are delivered via mobile apps on smartphones and tablets.
• User opt-in.
  For web push notifications, users must opt in via their browser, while mobile push notifications require app users to grant permission within the app.
• Reach.
  Web push notifications are capable of reaching users on any device with a web browser, regardless of whether they have an app installed. In contrast, mobile push notifications are only delivered to users who have the corresponding app installed on their devices.
• Interactivity.
  App push notifications typically offer rich media capabilities and closer integration with app functionalities, whereas browser push notifications are more straightforward but still facilitate direct communication via the browser.

Now, let's have a look at key push notification statistics.

Do web push notifications work? Key push notification statistics

Push subscription and average notification opt-in rate

7. 6% average opt-in rate among unique site visitors for web push notifications (PushPushGo 2025).

Learn how to boost the number of your browser push notification subscribers.

8. 75% of web push subscribers sign up from the browser on their phones (PushPushGo 2025).

9. Only 20% of subscribers sign up from a desktop and 5% with a tablet (PushPushGo 2025).

10. Over 600% growth in sign-ups for web push after implementing single opt-in (one-click sign-ups) (PushPushGo 2025).

11. November and December are the peak months for new subscriber sign-ups in the e-commerce and finance sectors; January and March for the news & media and telecom sectors; and July and August for the travel sector. (PushPushGo 2025).

12. Approximately 15% of a website's audience can become push notification subscribers. With an effective push communication strategy, about 90% of these subscribers engage consistently with the content (PushPushGo 2022).

Push notification reach rate

13. An average of 33% deliverability of push notifications (PushPushGo 2025).

Achieving 100% deliverability for push notifications is challenging. Here’s why:

• Notification expiration time
• Push messages can be configured with an expiration time, also known as "Time to Live" (TTL). This feature ensures that subscribers do not receive outdated notifications. If a subscriber's device remains off or offline beyond the notification's expiration period, the notification won't be delivered when they reconnect. The push service will cease attempts to deliver the notification after this set timeframe.
• Devices being turned off
• Push notifications are sent to a user's browser, requiring the subscriber's device (whether it's a computer, phone, or tablet) to be powered on and connected to the internet. If the subscriber's device is completely turned off, they won't receive any browser push notifications until they turn it back on and open their browser.

Web push notification reaction rate (average click through rate)

14. 0.84% average CTR for browser push campaigns (PushPushGo 2025).

The average CTR varies by industry. Download our reports to learn more about browser push notification performance across different industries:

• Web and mobile push performance in online publishing in 2024

15. 8.21% is the average CTR for web push automated campaigns (PushPushGo 2025).

16. 5.09% is the average CTR for automated push campaigns aimed at abandoned carts (PushPushGo 2025).

17. 4.09% - CTR of automatic push messages sent to subscribers to notify them about back-in-stock items (PushPushGo 2025).

18. 8.47% CTR for browser push notification automation campaigns that focus on recently-viewed items (PushPushGo 2025).

Effectiveness of push notification campaigns configuration

19. Over 96% of all campaigns sent in the e-commerce sector are rich push notifications, featuring large images (PushPushGo 2025).

20. Rich push notifications that incorporate visuals or interactive components enhance user engagement by 33% when compared to standard text notifications in the digital publishing industry (PushPushGo 2025).

21. Personalized push notifications lead to 59% more engagement compared to non-personalized ones sent by digital publishers (PushPushGo 2025).
22. 1 hour - the time it takes for an average push campaign to generate approximately 50% of all clicks (PushPushGo 2025).
23. The highest engagement levels are achieved by browser push campaigns sent on Thursdays in the e-commerce sector and on Sundays and Mondays in the digital publishing sector (PushPushGo 2025).

Conversion rate and market reach

24. A 36x return on ad spend - experience companies using browser notifications. This translates to a low cost per session of €0.02 ($0.0218) (My codeless website 2021).

25. 5% increase in conversion rates with a well-developed push notification strategy. (PushPushGo 2023)
26. Over 96% – the market reach of push notifications. They are delivered through browsers that support web push, including Google Chrome, Mozilla Firefox, Edge, Safari, and Opera (Statcounter Global Stat, 2025).

Time to begin sending notifications

27. 1 day - the time you need to start using the full functionality of integrated browser push automation with the help of the PushPushGo team.

28. 5 minutes - how long it takes to create an effective marketing push strategy (PushPushGo 2025).

Who uses web push notifications?

29. 22.3% of online stores and a wide range of other e-commerce businesses use push notifications in their business (Subscribers.com 2021).

30. 18.79% of publishers increase return traffic with the use of browser push (Subscribers.com 2021).

31. 2.61% of the travel industry uses push notifications as a tool to drive online sales (Subscribers.com 2021).

32. 8.35% of companies in the insurance industry used browser notifications for marketing purposes in 2021, highlighting the untapped potential of this channel for customer engagement (Subscribers.com 2021).
33. 95% of first-time visitors aren’t ready to purchase immediately, but push notifications can encourage them to return, engage, and move closer to making a purchase (WPbeginner 2024).

Web push vs. newsletters

34. At least twice as many people sign up for browser push notifications compared to a newsletter (Sumo, PushPushGo 2025).

35. Only 10% of the best email marketers can achieve a newsletter sign-up rate that matches the performance of web push (Sumo, PushPushGo 2025).

36. Push notifications generate a 3,378% higher return on investment compared to newsletters. Browser notifications report an ROI ranging from 2,200% to 3,500%, with an average of 2,278%, while newsletters achieve only 122% ROI (My codeless website).

37. 16% of e-mails sent are opened within the first hour (Marketing platform). In the case of web push, the recipient will see the message immediately after sending, regardless of which website he is currently browsing.

Push notifications have emerged as an indispensable tool for marketers, facilitating direct and impactful engagement with target audiences. Leading brands such as Hearst, TUI, 4F, Forbes, Aller Media, Auchan, and Douglas utilize them to keep customers updated, boost traffic, and enhance conversions. By delivering timely and personalized messages, they improve user experience and foster brand loyalty, establishing push notifications as a vital communication channel.

Remember that you can always consult our support team, which will prepare a tailor-made web push strategy. Just write to us at support@pushpushgo.com!