Web and mobile push performance in online publishing in 2025

How did push notifications perform in 2025? What drives engagement today — scale or precision? And how are publishers adapting their communication strategies as audience expectations and browser policies evolve?

Our new report analyzes millions of push notifications sent by digital publishers to identify the trends shaping audience engagement.

The report combines performance data from 2025 with expert insights on how push communication strategies are evolving across the publishing industry.

What you'll learn from the report

Download the report to discover:

• Key CTR and delivery benchmarks for web and mobile push
• Which days of the week generate the strongest engagement
• How publishers balance breaking news distribution with more personalized messaging
• The growing role of onsite messaging and multi-channel engagement
• Expert perspectives on push communication strategies for 2026

The report also includes insights from experts across the publishing ecosystem, including Smartocto, Contribly and Pugpig. Their commentary explores how editorial workflows, audience participation, and mobile engagement strategies are evolving in modern newsrooms.

Key insights

• Relevance drives push performance
  Targeted campaigns consistently outperform mass distribution strategies.
• Audience behavior follows predictable routines
  Engagement peaks during weekend browsing and the start of the week.
• Push notifications are evolving beyond traffic generation
  Publishers increasingly use push to build repeat visits and audience loyalty.
• Multi-channel engagement is becoming more common
  Onsite messaging is emerging as a strong addition to push communication.

Who should read this report?

This report is designed for:

• Digital publishers
• Editorial and newsroom leaders
• Audience development teams
• Product managers in media
• Marketing and engagement specialists

Anyone responsible for growing audience engagement and improving distribution strategies will benefit from the insights inside.

Explore the data, benchmarks, and expert insights shaping the future of push communication.

Download the full report!