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Learn how to build a push notification strategy that brings users back, improves retention, and supports sales without annoying your audience.

Learn what a push strategy in marketing is, how it compares to pull, and how to use channels like push notifications to drive engagement and conversions in 2026.

FIFA World Cup 2026 means massive traffic—and competition. Discover how to stay relevant with speed, personalization, and smart engagement.

Learn how to use web push notifications for B2B lead nurturing—boost webinar attendance, improve engagement with drip campaigns, and re-activate dormant leads with real-time, privacy-friendly messaging.

Learn how to launch 8 on-site campaigns in under 8 minutes and turn passive website visitors into engaged subscribers and buyers.

Understand customer retention, see market benchmarks, and learn how to improve loyalty with actionable strategies and tools like PushPushGo.

Exit intent pop-ups are a powerful way to stop visitors from leaving. Explore strategies, tips, and the best tools to create high-converting pop-ups.

Chrome’s new anti-spam rules may impact your push subscribers. Discover what changed and the best strategies to protect your reach and engagement.

Learn how publishers boost fan engagement with real-time updates and interactive live blogs across every stage of a sports event.

Track push notification metrics like CTR, delivery, and retention to boost engagement and conversions. Learn actionable tips to optimize every push.

Attention is the new currency. See how publishers can win it back and monetize it through smart engagement tools and questvertising.

Learn why your web push campaigns may underperform and discover how to fix common mistakes to boost CTR, engagement, and sales.

Boost website engagement with smart pop-ups and onsite notifications. Learn targeting, design, and messaging best practices.

Learn effective strategies to boost your content’s visibility in Google Discover. Elevate your rankings and attract more readers—read the article now!

Learn how digital publishing can reduce churn rate and grow loyalty with personalized content, onboarding, and strong community engagement.

Discover effective strategies to boost your app downloads and enhance visibility. Elevate your marketing game today—read the article for practical insights!

Discover effective strategies to enhance reader engagement and guide them through a compelling journey. Read the article to elevate your content approach.

Discover how publishers use behavioral data, AI, and multichannel tools to build loyal audiences and boost retention.

Make every word count. Explore psychological tricks to boost engagement with push and onsite notifications.

Explore key insights from the Reuters Institute Digital News Report 2025 on how push notifications impact news engagement and reader loyalty.

PushPushGo is now a full communication hub with push, pop-ups, onsite messages, and WhatsApp, enabling a smart, omnichannel user journey.

Balkan e-commerce leads in web push CTRs - discover how market growth and personalization drive engagement across the region.

Discover how digital publishers use push notifications to build direct audience relationships and reduce reliance on social and search traffic.

Find out how e-stores boost sales and loyalty with web push - real client stories, proven tactics, and inspiring results.

Discover key strategies and innovations shaping today's newsrooms. Enhance your understanding and adapt to the evolving landscape.

Want to keep up with e-commerce in 2025? Learn how to meet rising customer demands with AI, AR, and smart push notification strategies.

City break travelers book fast - push notifications help hotels stay top of mind. Learn how to boost engagement and revenue!

Explore key insights from the 2024 push performance report for digital publishers, covering trends, personalization, and the future of push communication.

Discover why web push notifications drive exceptional engagement in the Nordic region and how local habits contribute to their success.

Explore how hotels can use web push notifications to connect with travelers, increase conversions, and reduce reliance on third-party platforms.

Local publishers struggle to retain audiences in the digital era. Push notifications offer a direct, reliable way to keep readers engaged and informed.

Mobile shopping surged, push campaigns soared - discover the data and insights behind Black Friday 2024's record-breaking success!

How did mobile push notifications shape the 2024 US Election Day? Read the full story and lessons for publishers.

See how AI chatbots are transforming digital publishing, offering tailored and interactive experiences that resonate with today’s readers.

Get your store ready for Black Friday! Discover how push notifications can boost sales, customer loyalty, and enhance post-purchase engagement.

Behavioral marketing is everywhere, even if we don’t always notice it. Spotify uses it to suggest playlists you’ll love, and Netflix recommends your next favorite movie. But what exactly is behavioral marketing, and how can you successfully implement these strategies in your business? Dive into the article to find out!

Are multichannel and omnichannel approaches at odds? Or can you use a more complimenting approach to those slightly different ideas?

How many words do you need to get your message across? Let's see what's the preferred length of push notifications - and how to make the most of its limited space.

Capping the daily dosage of push notifications may help you avoid tiring out your subscriber base. It’s especially crucial for online publishers who send out high numbers of mass campaigns every day.

We are thrilled to announce the winners of the Push Notification Marketing Award 2023!

Online publishing relies on high traffic and loyal users - and reaching them is increasingly difficult. In our article, you will discover how to build loyalty and a stable position for your portal.

Mobile push notifications can do more than sell and inform. Some companies use them to help their customers build healthy habits through gamification.

UX component is incredibly important – with all the user experience boxes checked, your messages can be more effective and attractive to current and potential users and clients. How so?

Delving into the psychological aspects of wishlist creation, harnessing omnichannel communication strategies - including web and mobile push - and implementing conversion-boosting tactics, this article illuminates the paramount importance of integrating wishlist features into e-commerce platforms.

The more you know about your push subscribers, the better you can tailor your push marketing campaigns to their liking. This is where selectors come into action.

Optimize push notification impact with our analytics dashboard—monitor, analyze, and enhance campaign performance for maximum engagement and success.

Integrating additional communication channels, such as push notifications, should align with your clearly defined business goals. Therefore, examining your ROIs can provide valuable insights into how web push and mobile push notifications can enhance their outcomes.

Introducing Multi Push in PushPushGo toolkit: send web or mobile push notifications across multiple projects under one organization, saving time and effort.

What exactly are PWAs, and why are they gaining traction among publishers and e-commerce businesses?

A subscription form is the first point of contact between you and your subscriber. And in PushPushGo, there are many ways to approach that first contact.

On 31st August, we're celebrating Blog Day. There's no better way of celebrating than showing you a way to boost the number of visits and readers' engagement with push notifications.

Mobile push allows you to communicate with the users of your mobile app to keep them informed and make them return to your offer more frequently. They're not very different from web push in terms of user-friendliness on both sides of the line.

In PushPushGo, you can use DataLayer to enhance your personalized push notifications. DataLayer can store some interesting data which can be added to automation scenarios and used to targeted campaigns.

Google has just announced changes in FCM (Firebase Cloud Messaging), bringing higher security and better performance. What does it mean for push notifications services?

August is here, and the weather is great. It's the best time to start shopping for back-to-school supplies! In this article, we will outline the basic strategies for promoting sales in this busy period.

Research your push notifications using A/B testing to get the most out of the features available.

Let's take a look at how new Chrome update changed website permission rules - and it's not neccesarily a bad thing.

Mediaworker is a relatively new profession that involves multiple roles in a publishing company or an editorial staff. In this article, we’ve made a list of tools that can help people working with content streamline their everyday work.

It is obvious media consumption is not constant. It changes with the advent of new technologies and generational changes. Let’s have a closer look at how media consumption differs depending on the generation.

People say the news has a negative effect on their mood or that news is untrustworthy or biased. As a result, they avoid the news. What can you do to combat news avoidance if you run a news company?

The publishers are facing uphill battle to reach their audiences. Is there a light in a tunnel? We’ve taken a look at the most important trends, covered in “Journalism, Media, and Technology Trends and Predictions 2023".

The change is just around the corner - the iOS update to iOS 16.4 brings web push notifications to iPhones and iPads. It means websites finally will be able to communicate via push with their Apple-wielding users. What should you know?

Recently, Dawid Mędrek, CEO and co-founder of PushPushGo, sat down with Marko Velimirović from Website Planet to answer some questions about PushPushGo and push notification tools.

Digital publishing is a good example of an industry that can be improved and automated using many advanced technologies, including push notifications, automation, and artificial intelligence.

Nowadays, WhatsApp is more than just a messaging app for everyday communication between friends and family. Learn how to use a WhatsApp business account to send promotional messages and stay in touch with customers/users.

How can you create a customer journey map? What should be included in such a map? Where should you start the customer journey mapping process? These are the questions we want to discuss in this post.

January is still good for making plans concerning your marketing activities in 2023 and beyond. Have you considered adding push notifications to the mix?

What does your marketing strategy look like? How many sales channels are you using? How are you building customer engagement? The answers to these questions lead to implementing an omnichannel strategy.

Social media engagement is a difficult game that requires a well-thought-out strategy and some persistence.

All Black Friday promotions are now finished, and all the sold products are already delivered. We’ve listed eight crucial lessons for all marketers and sellers who want to maximize their sales.

What digital marketing trends will be important in 2023? Here are 7 essential marketing efforts you should concentrate on next year and beyond.

Adding mobile push to your application can extend the range of options and opportunities you can benefit from when offering a mobile app.

Running an online store is no cakewalk. You have to consider many factors to see and understand whether your business grows. You can do that through analytics and measuring marketing metrics and KPIs.

Web push is an effective form of communication with your customers. With the growing popularity of this channel, there is always a risk that cybercriminals will try to use push notifications.

We’ve gathered a list of the most interesting mobile-push-related statistics that will give you a better insight into this marketing tool.

Publishers may be able to raise quality and conversion rates while also speeding up their pages thanks to technological advancements. Lazy loading is one of these solutions.

Thriving on social media is not an easy task. If you run a news website, you should create a strategy that makes the most of your biggest asset – the constant flow of news. Let’s see how you can create a working social media strategy for your company

Segmentation was created to facilitate the creation of groups of subscribers for targeted web push campaigns.

In marketing, space is of the essence. When you’re writing ads, push notifications, slogans or other short forms of copy, every word and every comma matter. Here are a few tips that will help you write effective copy.

Even the best-designed campaigns sometimes fail to reach their subscribers. There are many reasons why push notifications do not reach their recipients. In this article we have collected the most common reasons for this.

Every industry has a specific language, and marketing is no exception. Marketers use many different terms that are not necessarily understandable for “outsiders”. That’s why we created a glossary for everyone interested in digital marketing.

The more high-quality content you produce, the more recognizability you have, the bigger your potential to turn your content into a money-making machine. We are going to show you five universal ways of monetizing your content.

The dashboard in the PushPushGo panel allows you to track and analyze the results of your push campaigns and automation scenarios, and also compare the projects throughout your organization.

Selling ad spaces on the sites is one of the ways how publishers can generate revenue. However, to make it truly successful, you have to think about several elements – let’s call them commandments of good online advertising.

Many techniques and strategies are enabling you to promote your online store. But what about influencer marketing? When an influencer recommends a specific product (from your store), it is likely that you will get hundreds of orders in a short time.

Let's look at the AB testing process in the PushPushGo application. We’ve recently introduced some changes to make the process easier and better and more comprehensible.

Push Notification Marketing Award was created to honor our clients who’d made the most of PushPushGo web push notifications solution in 2021. Check out 22 winners across 10 categories.

The financial industry is one of the most dynamically growing market segments. And marketing tries to keep up with this crazy pace and encourage customers to use these new solutions and technologies.

The latest changes allow PushPushGo users to segment subscribers more effectively, and will provide more opportunities to create new tags in the future.

Getting more subscribers is just the first step, though. If you really want to thrive online and not just for a month or two but for several years, you have to make sure that your subscribers stay engaged.

Publishing industry is mostly digitized. For example, The New York Times, in 2020, lost 7.4% of its print subscribers, while its digital edition got 1.66 million new subscribers. Now, it's very important for publishers to attract an online audience.

The average omnichannel customer purchases 70% more often than an offline-only shopper and reports spending more than $2,000 on apparel each year. In this article, we'll see how fashion e-commerce uses omnichannel to create great customer experience.

Rocket Push, a service accessible for PushPushGo enterprise clients, helps you to send mass campaigns faster and easier. This solution is especially helpful in the publishing industry.

According to Statcounter Global Data, in March 2022 the market share for the Google Chrome browser was 64,53%. It is the most popular browser nowadays. That’s why it is important to know how web push notifications function in this browser.

Brands more and more frequently tell stories to show their legacy, explain their point of view, and create more meaningful and deep relations with customers. One of the sectors that use this technique particularly willingly is fashion.

There are many ways to keep readers engaged and well-informed on a day-to-day basis. In this article, we won't focus on content-related matters of good journalism and research. Instead, let's talk about some marketing and communication strategies to make the audience come back for more and build a positive brand image online.

Fashion is not just about what we wear. It’s so much more! In this article, we are going to show you six European fashion brands and some of their most interesting campaigns.

Buy now, pay later option is one of the most interesting fashion e-commerce trends. When you take a look at the market share of BNPL in domestic e-commerce payments, you will see rapid growth.

In order to compete in the post-covid world, travel companies need to adapt to new market trends and customer expectations. In the article, you will find six critical trends that will affect the whole industry in the coming months and years.

Today, we take a closer look at the fashion industry (to be exact: its e-commerce branch). We name five crucial trends that each online store selling apparel should be vitally interested in.