Personalization in transactional push notifications
Personalizing transactional push notifications in PushPushGo is simple and privacy-focused.
When users subscribe to push notifications, they are assigned a unique, anonymous ID within the PushPushGo app – no personal data is collected. Meanwhile, in your CRM, the subscriber has a separate ID, where they can be identified and mapped.
To send personalized notifications, your CRM passes relevant data (like order updates or account changes) to PushPushGo. This information is used to create personalized messages, which can be sent manually or through automation.
By linking your CRM data with PushPushGo’s anonymous IDs, you can build customized communication scenarios and automate notifications, ensuring a tailored experience for each user.
