Web Push Notifications Benchmarks for E-Commerce

How did web push notifications perform in e-commerce in 2025?

Does scale or precision drive better results? And how are online retailers adapting their push strategies as automation matures and cookieless remarketing becomes the norm?

Our new report analyzes over 13,600 push campaigns sent by e-commerce brands across Europe to identify the trends shaping customer engagement in digital retail.

The report combines full-year 2025 performance data with real campaign case studies from leading retailers, showing how push communication strategies are evolving across the e-commerce industry.

What you'll learn from the report

Download the report to discover:

• Key CTR and delivery rate benchmarks for e-commerce web push in 2025
• Which day of the week and time of day generate the strongest engagement
• Why targeted campaigns are now clearly outperforming broadcast sends
• How behavioral automations (abandoned cart, price drop, recently viewed) deliver CTR up to 10x higher than mass campaigns
• What separates the best-performing campaigns of 2025 — from Auchan Romania to Planeta Sport
• Strategic recommendations for building a push strategy in 2026

The report also features real campaign breakdowns from retailers including Auchan, Petrostar, OCHNIK, Planeta Sport, Pevex, Antikvarium and Ananas — showing exactly what content, timing and automation setups drove their results.

Key insights

Targeting now beats broadcasting
Targeted campaigns reached 1.53% CTR versus 1.10% for broadcast — a shift that reverses last year's trend and confirms that segmentation pays off.

Automation is the highest-ROI channel in push
Cart and behavioral automations reach CTRs of 12–14%, over 10x the average for mass campaigns.

Audience behavior follows predictable patterns
Wednesday is now the strongest day for clicks, with engagement consistently peaking around midday.

Specificity outperforms generic messaging
Notifications with a concrete offer — price, discount percentage, free shipping — consistently outperform vague, generic copy.

Who should read this report?

This report is designed for:

• E-commerce brands and online retailers
• CRM and lifecycle marketing teams
• Audience development and retention specialists
• Product managers in retail and e-commerce
• Marketing and engagement teams responsible for growing repeat purchases

Anyone responsible for improving customer engagement and push performance will find actionable benchmarks and recommendations inside.

Explore the data, benchmarks, and real campaign results shaping the future of push communication in e-commerce.

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Download the full report!